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Master in Graphic Design - IED Florence

Course Description

The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project.

The Cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies.

The second area of Tools and Techniques aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing).

The Project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners.

Lessons and classes are all structured as working briefs and workshops. Participants will work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching.

Visit the Master in Graphic Design - IED Florence page on the Istituto Europeo di Design website for more details!

(Student Profile)

Federigo Gabellieri

Former student Master in Graphic Design - IED Florence

I’m currently working as graphic designer and art director in Condè Nast Italy, GQ Magazine. IED Florence basically helped me in order to find a better and more professional way to develope my attitude to that kind of work. Being daily challenged it's part of my work, having right ideas as soon as possible, some of those things have been actually born during the Master. It's not just matter of showing of being talented, it's about learning professionalism and hard-working attitude"

(Student Profile)

João Pucci

"Three reasons brought me to IED Florence: my old desire to know my family origins; the fact of having won a contest and a scholarship to the master; and the idea of ​​studying and living in a city that was the birthplace of the Renaissance, where art inspires anyone at any moment. What most impressed me in this year of studies was undoubtedly the course's multidisciplinary and the possibility of being in contact with people from different parts of the world, enriching my cultural knowledge and developing me as a human being. IED also helped me to show the italian design reality and to prepare me as a professional, the one that will always use the creativity as the basis for all problems's solutions".

(Student Profile)

Max Pirsky

I chose to get my Master’s degree in Italy because I figured that a place with such an enormous history and contribution to all aspects of art and design could only do me good. And I was right. Florence is simply a great place to be, especially as a student. You get to really experience the city as a local, rather than just a tourist – it’s a completely different perspective. I met a bunch of absolutely awesome people and I’ve learned a lot. Surely the best year of my life so far! The Master’s course I attended at IED really gave me a push as a professional. While I hadn’t completely realised it back then, I actually constantly refer to a lot of the things I’ve learned when I work. Things that, while studying, seemed unnecessary turned out to be extremely practical in real-world situations.


Entry Requirements

The master is tailored for graduates or professionals in the areas of Graphics, Architecture, Design, Fine Arts and Advertising. Participants with an adequate (two years) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome.

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Recipient: Istituto Europeo di Design

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