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The Master in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.

The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and is recognized and endorsed by Florida Global University in the United States.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.


Confirmed Speakers for the program include:

  • Claudio Borges - Digital Business, CRM and Analytics Manager at Adidas & City Football Group (Manchester City, NYCFC, Melbourne FC)
  • Pedro Iriondo - Digital Transformation at FIFA
  • Marios Christodoulou - Operations Manager at APOEL FC
  • Matthew Buck - Director of Player Management at The PFA (Professional Footballers' Association)
  • Grant Downie, OBE - Head of Performance at the Academy of Manchester City FC
  • Bas Schnater - Fan Engagement, CRM & Digital at AZ Alkmaa
  • Mario Leo - CEO and Founder -Result Sports 

*Additional speakers will be announced soon. For latest information visit:



1. Introduction to the Business of Football

2. Football Marketing & Sponsorship – Part I

3. Football Marketing & Sponsorship – Part II

4. Stadium Management and Club Operations in Football

5. Financial Management in Football


6. Digital Business Management in Football

7. CRM and Data Analytics in Football

8. Football Fan Engagement and Community Relations

9. Media and Communications in Football

10. Emerging Markets in Football


11. Performance Management in Football

12. Football HR and Career Management

13. Player Representation in the Football Industry

14. Football Law and Legislation

15. Athlete Brand Management in Football

16. Final Project


Admission Procedure

1. Fill out online registration form

2. Upload your CV and cover letter to our website (in English)

3. Complete payment online of application fee of 120 Euros

4. Personal Virtual Interview with Program Director(s)

A member of our academic team will contact you in writing within 5 business days to inform you if you have been accepted to the program.

5. Enrollment Process (if accepted in program after personal interview)

6. Payment of outstanding course fee: 6,500 Euros

*Application fee is non-refundable, unless a candidate is not accepted to the program.


To download course prospectus click here:

Visit the Master in Football Business Management Online page on the Sports Business Institute Barcelona website for more details!






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