Russell Group Universities Postgraduate Study Roadshow

Belfast | Exeter | Birmingham | Sheffield | York

The American University of Paris Featured Masters Courses
Imperial College London Featured Masters Courses
University of Derby Featured Masters Courses
OCAD University Featured Masters Courses
University of Southampton Featured Masters Courses

Master in Fashion Management - IED Barcelona

Course content

Day after day the business world is becoming more complex to manage with lower and lower margin for errors. In this context the value of a discipline resides in its ability to facilitate better-informed decisions. This highly competitive environment requires knowledge that helps increase effectiveness, knowledge that reduces the number of failures associated to the risk of innovation. As Marketing did in the past, Design is being identified as the next discipline to join the pool of functions required for successful Business Management.

Since the beginning of the 21st century, different fields such as business and engineering have regarded design as an important strategic advantage for innovation and change (organizational, social, technological, business transformation, etc.). Thanks to its ability to integrate brand, market and business needs with user research, and consumer need identification to propose future scenarios, the role of Design is now changing from a project-based to a strategy-based function. Its ability to project, visualize and validate, makes Design a critical tool in decision making by minimizing the risk of innovation uncertainties.

Design Management integrates innovation processes, multidisciplinary decision-making, a human-centered mindset and business strategies, to create effective products and services addressing the current landscape of the challenges the world faces today (such inclusion, sustainability and diversity) toward successful and meaningful companies. Design Management blends designers’ way of thinking, sensibility and methodologies with business viability, management strategies and market value creation. Design Management tackles from core design disciplines to business design, considering technology feasibility, through empathizing with current and future customers, optimizing experiences and imagining and facilitating change, by means of agile, innovative and human driven processes and methods.

The IED Barcelona Master in Design Management prepares professionals who integrate design value and tools into the business. Designers need to understand the business reality and the role they can play to be able to participate effectively in it and its environment and maximize their contribution to society. Business managers can benefit from understanding the potential of a discipline like Design in the Business environment and facilitate its integration to other strategic functions to contribute to the value creation process.

This course in held in english language.


Visit the Master in Fashion Management - IED Barcelona page on the Istituto Europeo di Design website for more details!

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: Istituto Europeo di Design

* required field

Please correct the errors indicated below to send your enquiry


Your enquiry has been emailed successfully





FindAMasters. Copyright 2005-2018
All rights reserved.

Let us know you agree to cookies

We use cookies to give you the best online experience. By continuing, we'll assume that you're happy to receive all cookies on this website. To read our privacy policy click here

Ok