At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.
With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.
Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target.
Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.
Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.
Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.
Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.
With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.
PERSONAL RESEARCH PROJECT
The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.
The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.
The objectives of the thesis process are the following:
.To identify a feasible project in the student’s area of study
.To establish clearly defined objectives and/or questions to be investigated
.To design and implement an appropriate (design research/process) methodology
.To understand the adding value proposition (concept)
.To create a business development plan based on the previous concept.
.To create feasible and concrete design proposals
.To demonstrate analytical skills and produce valid findings
.To apply theory to practical reality
.To draw appropriate conclusions and recommendations where necessary
.To produce a well organized and well-written final document and an effective oral presentation of the thesis
After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.
In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.
To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.
With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.
Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own.