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Master in Fashion Management - IED Barcelona

MISSION AND GOALS

Fashion is part of our society. The act of “getting dressed” is part of our culture, covering functional needs of human beings and, more important, satisfying the necessity of communication. People from ancient times had always covered the body, both for determining the sense of belonging, and to differentiate from peers. Just considering that no adays one of the first things done with new-borns in occidental society is dressing them, we can understand the importance of garment. The fashion phenomenon involves multiple complexities: we are no longer talking about a product; we are facing a complex system of interrelated disciplines that gives consumers a comprehensive experience where the garment is just a part of it. The product is surrounded by an entire world to be managed to ensure that the final target receives the right message and satisfies its expectations.

The communication received simultaneously by different media channels should be coherent with the style of stores and their location, the packaging, the service offered by the staff, the quality and style of the product, and the price paid for it.

Fashion business is becoming more complex, and fashion managers should be prepared for taking decisions in the context of an unstable market. The role of a professional capable to interpret target needs, and transform them into opportunities, integrating product, distribution, branding, marketing, communication and service.

This IED Barcelona Master in Fashion Management aims to prepare professionals capable to manage innovation into the fashion market, integrating project management, strategic planning, and core business management principles adding value into the business environment and maximize the value of their contribution. 

Fashion designers, product managers, fashion marketing and communication professionals cannot work independently. A coordinated management profile is needed to understand all factors involved and facilitate better-informed decisions, in order to increase effectiveness and innovation in the fashion business.

TARGET

The master recognizes and welcomes students from a range of backgrounds: graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution; or professionals in the field of business management, the retail or fashion industry in general, and theoretical fields, interested in implementing and leading innovative projects in the context of the fashion market.

At least one year of professional experience is required to join the Master in Fashion Management.

METHODOLOGY AND STRUCTURE

At IED Barcelona Master in Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target. 

Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology. 

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy. 

CAREER OPPORTUNITIES

Students who take this Master in Fashion Management will add value to their professional experience integrating multidisciplinary teams or independently innovative undertaking their own business; they can develop their career in the areas of project management and strategy in companies related to the fashion area and retail.


Visit the Master in Fashion Management - IED Barcelona page on the Istituto Europeo di Design website for more details!

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