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Master in Fashion Business - IED Florence

    Fashion Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    February

  • Course Duration

    10 Months

  • Course Type

    MA

  • Course Fees

    € 18.900

  • Last Updated

    26 July 2019

MISSION AND GOALS

8th edition - Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. The Master in Fashion Business covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision. It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.

TARGET

This Master in Fashion Business is aimed at graduates that have completed a degree in communication, economics, fashion design or styling, and to young professionals willing to develop a strong, solid training in fashion management.

METHODOLOGY AND STRUCTURE

Participants work alongside companies on real projects, experience the challenges and opportunities of the current market and develop creative solutions through exercises that include role plays and simulations. Lesson are divided as follows: lectures, integrative courses, lab activities, project development in focus areas and visiting at companies. The course ends with a final event organised by students and a Final Project. The faculty is made of professionals and helps students getting in touch with the several opportunities offered by local realities, allowing a direct link between projects and surrounding activities. The Master course is composed of different modules:

- introductory fashion related cultural area

- very specific business management and Made in Italy module

- project area aimed at working on real business cases

- Final Project is carried out by students, individually or in groups, working on a case study or a real brief given by a company.

CAREER OPPORTUNITIES

At the end of the Master in Fashion Business, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.


Visit the Master in Fashion Business - IED Florence page on the Istituto Europeo di Design website for more details!

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