The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice.
The course includes the study and analysis of cultural, historical and socio-economic elements that define the world of contemporary fashion. The programme is structured to provide opportunities for students to work with Italian fashion brand on real cases, and to investigate, along with designers and professionals in the contemporary fashion system, the knowledge of the entire process of communication industry. Particular attention is given to integrated strategies that increasingly involve the use of new media and social media. The course focuses on the use of digital media and viral communication techniques.
Students examine critically the topics of design and management, and how to work in team. The theme of fashion is examined in all its forms: history, communication, marketing, semiotics, visual communication. Particular attention is given to fashion events (exhibitions, fashion shows, events in the showrooms..) and their communication through press office, focusing on the roles of all the professionals involved (PR, stylists and photographers) and their interactions .
The concepts are examined and put into practice through classes based on concrete projects and collaborations with companies. The skills acquired by the participants include the organization of events and their effective communication through a strategic approach and detailed critical analysis that can be applied to any project.
The Italian system of design is analysed from different points of view: from the visual merchandising, production processes, from business plan to the professional presentation of the product or event to the customer. The programme of visits to major local companies and meetings with managers of the fashion industry, together with the expected theoretical and practical classes, help to get in contact with the real market.
The final Project offers the opportunity to develop, with the support of tutors and teachers, students’ project idea. Based on personal interests and aspirations, the students make a project, to be presented at the international exhibition Pitti in Florence. The same project becomes useful in a practical way at the end of the course, along with other projects carried out during the year, as a portfolio for a professional career.
The Master in Fashion Business welcome graduates, those who have obtained a diploma in private schools at academic level in the fields of Fashion, Communication and Marketing, and young professionals with experience in the field.
Recipient: Istituto Europeo di Design
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