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  Master in Digital Marketing, Transformation & Design Thinking


Online EU Business School (Munich Campus)    MBA Programs - Munich Campus

Full time October, January MA 1 year full time 31 January 2025
Business & Management (5) Communication & Media Studies (7) Computer Science (8)

FindAMasters summary

Embark on a transformative journey with the Master in Digital Marketing, Transformation & Design Thinking at EU Business School in Munich. This dynamic programme equips students with the skills to craft effective digital marketing campaigns, drive digital transformation strategies, and unleash their creativity through design thinking. The curriculum is structured into three terms, each offering subject-specific courses, project-based modules, and skills development opportunities. Real-life case studies, company visits, and Business Immersion Weeks enrich the learning experience. Upon completion, graduates are awarded a university-specific master's degree and a Certificate in Advanced Studies. Key learning outcomes include designing strategic marketing plans, understanding consumer behaviour, and reimagining businesses with new technologies. Entry requirements include a bachelor's degree, English proficiency, a GPA of 3.0, GMAT/GRE scores, and an interview. Join a diverse and innovative faculty, gain a global perspective, and unlock a world of career opportunities in digital marketing, entrepreneurship, and more.

About the course

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Read more about this course

Entry Requirements

1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean




Fees

THREE TERMS/ONE YEAR
Fees per term
€5,200

 Course Content

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Where is EU Business School (Munich Campus)

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