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  Master in Digital Marketing, Transformation & Design Thinking


Online EU Business School (Geneva Campus)    MBA Programs - Geneva Campus

Full time October, January MA, Other 1 year full time 31 January 2025
Business & Management (5) Communication & Media Studies (7) Creative Arts & Design (9)

FindAMasters summary

Embark on a transformative journey with the Master in Digital Marketing, Transformation & Design Thinking at EU Business School Switzerland. This dynamic programme equips students with the skills to craft impactful digital marketing campaigns, navigate digital transformation strategically, and innovate businesses using cutting-edge technologies. Through a blend of theoretical knowledge and practical experiences, students will delve into consumer motivation, search engine algorithms, and design thinking processes. The curriculum, structured over three terms, includes subject-specific courses, project-based modules, and real-life case studies, culminating in a Final Capstone Project. Graduates emerge with the ability to design strategic marketing plans, reimagine businesses, and leverage web analytics effectively. Entry requirements include a bachelor's degree, proof of English proficiency, a competitive GPA, GMAT/GRE scores, and an interview with the academic dean. Benefit from international networking opportunities, expert faculty, and proximity to Geneva's prestigious organizations. Elevate your career prospects and become a sought-after professional in digital marketing, business transformation, or entrepreneurship.

About the course

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Read more about this course

Entry Requirements

1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean




Fees

THREE TERMS/ONE YEAR
Fees per term
CHF 10,780

 Course Content

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Where is EU Business School (Geneva Campus)

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