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Can we talk today about Fashion 2.0? What is the impact of the Internet on the reality of brands and their communication strategies? How do the rules change with the new sociability, participation and communication?
The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies. For many, this “digital age” has been an opportunity to make themselves known, position or even reinvent themselves. The identity of a brand is a key factor to define a comprehensive and coherent strategy, not only in the design of each collection, but also in the business model, the types of
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