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Master in Design Management - IED Barcelona

MISSION AND GOALS

Day after day the business world is becoming more complex to manage with lower and lower margin for errors. In this context the value of a discipline resides in its ability to facilitate better-informed decisions. This highly competitive environment requires knowledge that helps increase effectiveness, knowledge that reduces the number of failures associated to the risk of innovation. As Marketing did in the past, Design is being identified as the next discipline to join the pool of functions required for successful Business Management.

Since the beginning of the 21st century, different fields such as business and engineering have regarded design as an important strategic advantage for innovation and change (organizational, social, technological, business transformation,

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