At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.
Following the learning-by-doing methodology, students are constantly developing relevant projects in teams. The learnings and competences achieved will be applied at the transversal real-industry project alongside the program. The Design Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.
Design managers most likely won’t need to design in detail themselves, but they must be able to communicate very clearly their concepts, either to the business staff or to the design team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well and loose the fear to discuss at sketch level or through a video.
With the aim of creating synergies between futures professionals, some transversal activities are held for exchanging knowledge with students of different programs. This is also part of IED philosophy.
PERSONAL RESEARCH PROJECT
The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.
The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.
The objectives of the thesis process are the following:
. To identify a feasible project in the student’s area of study
. To establish clearly defined objectives and/or questions to be investigated
. To design and implement an appropriate (design research/process) methodology
. To understand the adding value proposition (concept)
. To create a business development plan based on the previous concept.
. To create feasible and concrete design proposals
. To demonstrate analytical skills and produce valid findings
. To apply theory to practical reality
. To draw appropriate conclusions and recommendations where necessary
. To produce a well organized and well-written final document and an effective oral presentation of the thesis
After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.
In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.
To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum. With the guidance of professors and coordination, students explore different markets and professional contexts in Europe.
Each Field Trip will take students for 3 to 5 days to European cities to exchange knowledge in different environments. After those days devoted to academic activities, students have the opportunity to discover the city by their own. The proposed trips for this academic year are*:
. Milan_ Salone del Mobile 2016 and visit to companies.
. Geneva_ Innovation Bootcamp at CERN (European Organization for Nuclear Research).