Master in Brand Management

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Study Type

Full time available
Subject Areas

Business & Management
Start Date

March
Course Duration

3 semesters ( for students with only 180 ECTS, an extra pre-semester is included)
Course Type

MA
Course Fees

€6,400 per semester and a registration fee
Last Updated

06 December 2018

Course content

Empower yourself to create brands that people love

Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.

The digital economy, new media and the changing demographics demand that the traditional brand leadership be revisited. To create and manage brands, it is crucial for the brand managers to have the right blend of creative and strategic skills as well as thorough knowledge of cross media channels.

In this programme, students learn about the contemporary challenges in brand management and gain a deep understanding of methods and tools to design creative solutions and media products while

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Master in Brand Management

Macromedia University of Applied Sciences

Macromedia Master School

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