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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    March

  • Course Duration

    3 semesters ( for students with only 180 ECTS, an extra pre-semester is included)

  • Course Type

    MA

  • Course Fees

    €6,400 per semester and a registration fee

  • Last Updated

    06 December 2018

Course content

Empower yourself to create brands that people love

Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.

The digital economy, new media and the changing demographics demand that the traditional brand leadership be revisited. To create and manage brands, it is crucial for the brand managers to have the right blend of creative and strategic skills as well as thorough knowledge of cross media channels.

In this programme, students learn about the contemporary challenges in brand management and gain a deep understanding of methods and tools to design creative solutions and media products while

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