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This Master aims to train professionals in the field of Natural Sciences and Marketing, an area that requires both technical and scientific skills useful for biological and chemical products and materials on one side, and applied marketing and communication skills to different sectors such as the chemical industry, pharmaceuticals, food and beverages, cosmetics, biotechnologies and paramedical products, on another side.

This is why the first year of the Master has two main components: first, fundamental, which objective is to provide a solid scientific and technical basis to students, the second, pragmatic application, focusing on the business side, remarkably marketing and communication.

The second year of the Master is a pivotal year at the academic-professional interface. It is divided into two parts: projects and case studies in classrooms and practical training in companies. The proposed courses are provided by both academics and professionals, which facilitates the integration of graduate students into the business market, and allows better matching lessons with the concerns of the professional world, regardless the field of activity.

Students will become strategic decision makers able to analyse markets dynamics, to master business intelligence and development and to elaborate marketing, communication and media plans.

The foreseen opportunities are the following: Marketing Coordinator, Product/Brand Specialist, Market Research Coordinator-Consultant, Sales Representative, Medical Representative, Communications Officer, Biomedical Trainer, Bio-industrial Trainer, others…

Curriculum

SEMESTER 1 (30 credits)

Bases for the Quality Approach; Law & Legislation; Principles of Marketing; Introduction to Financial Markets; Perfumes, Aromas and Cosmetics; Chemicals and Detergents; Dental Care Products; Derma-cosmetics and Hair Care Products; Food Products and Additives; Pharmaceutical Products; Applied Statistics; Communication; Managing Emotions

SEMESTER 2 (30 credits)

Pathophysiology of human diseases; Biotechnologies in Hospitals and Industries; Fundamental Accounting Principles; Market Dynamics; Labelling and Packaging; Customer Relationship Management; Digital Marketing; Introduction to Economics; Emerging Infectious Diseases; Management and Corporate Strategies; Principles of Advertising and Graphic Design; Strategic Marketing

SEMESTER 3 (30 credits)

Adaptation Marketing Strategy; Behavioural Marketing; Brand Development and Planning; Business Intelligence; Business Development, Channelling and Structuring; Certified Associate in Project Management; Corporate Social Responsibility; Disruptive Innovation; Entrepreneurship; Leadership and Human Resource Management; Legislation and Regulation of Biological Products; Management of Innovation; Market Access; Market Research; Marketing of Luxury Goods; Media and Public Relations; Negotiation Skills; Sales Skills; Strategic Planning; Supply Chain Management

SEMESTER 4 (30 credits)

Internship (Work placement) 


Visit the Master in Biomarketing page on the Saint Joseph University of Beirut website for more details!

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