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Course content

The Rome Business School’s Master’s Degree in Arts and Culture Management is an exclusive programme designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.


Upon completion of the programme, attendees will be able to:

Understand the characteristics and trends of the arts and culture market and the role played by the cultural manager

Recognize the intersection of cultural management with other areas of political, economic and social concern, such as national identity, cultural diversity, economic development, urban regeneration and heritage preservation

Develop and apply effective marketing and communication strategies in the global environment of arts and culture, both for private and public/non-profit organizations

Identify and manage the characteristics of the main artistic and culture-related businesses and to develop effective managerial strategies

Develop and nurture cultural brands

Master the use of new technologies within cultural organizations and the most advanced communication tools and channels

Structure effective managerial processes and functions for cultural organizations

Organize fundraising activities and events to support cultural initiatives

Explore the impact of legislation on the cultural market

Manage financial dimensions related to cultural activities in the global economy

Develop a comprehensive business plan for arts and cultural ventures

Understand and utilize project management techniques for culture related managerial activities

Evaluate and apply leadership models as tools for ethical and culturally-influenced decision-making


The Master’s degree course offers the opportunity to study abroad for a week, which will give you a chance to learn further management models and systems worldwide. Students who might not be able to travel abroad may still follow the lectures comfortably from home via the latest generation platform for distance education employed by the Rome Business School.


Interested attendees may take part in paid internship in numerous Countries at major companies and organisations.


The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses.


The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives


The Rome Business School’s Master’s Degree in Arts and Culture Management, available either on-campus or through distance learning, in is structured over 12 months and includes:

- 6 months of lectures (twice per week)

- 6 months of final project work

- International paid internship opportunities

- Italian language course included

- Company visits

- Networking events


- All applicants must have a three-year degree (or be near completion).

- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.


Rome Business School is an International Institution that has already hosted students from 140 countries.

It employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

Visit the Master in Arts and Culture Management page on the Rome Business School website for more details!






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Recipient: Rome Business School

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