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Course content

Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face.

-Provides progression routes for undergraduate students on courses relating to media, journalism, cultural studies, marketing and communications and Humanities and Social Science subjects
-Designed for students from a wide range of academic or vocational backgrounds, including social media managers, public relations and journalism
-Delivered by academic staff with a proven record in research and teaching on mass communications
-Provides rigorous training in postgraduate research skills that will enable you to pursue further postgraduate study at doctoral level

Mass Communications at LJMU’s School of Humanities and Social Science considers issues of communicative power in a range of contexts to highlight their historical development and explore their continued relevance within a contemporary digital media environment.

An integral part of this MA programme is the year-long Research Methods module. This module introduces you to important methodological approaches pertinent to the study of mass communications and provides you with a grounding in key skills required for study at masters level.

In addition you will study Theories, Concepts and Debates in Mass Communications which looks at enduring issues such as the impact of mass media (within advertising, radio, print propaganda and TV broadcasting) on audiences.

The production and reception of contemporary mass communications is also explored in depth during the Digital Cultures module in which you will critically analyse research on digital media audiences, paying attention to research on web-based communication and the activities of fans. This module also features a distinctive collaborative project involving Tate Liverpool. Here you will critically review the ways that the Tate Gallery’s current exhibitions are being marketed to the general public, liaising with the gallery’s marketing team and paying particular attention to their online promotions.

You will study the quickly evolving area of new media by analysing contemporary media policies and considering the potential future direction of national and international media regulation. You will also put your knowledge of the contemporary media landscape into practice through the construction of a portfolio of digital writing, which requires you to reflect on the process of online communication in different international contexts.

Finally, your Dissertation study involves original research and enables you to incorporate reflections on your own professional practice, either through conducting a work placement or by utilising opportunities within your existing employment if you so wish.

What you will study on this degree

Please see guidance below on core modules for further information on what you will study.

Theories Concepts and Debates in Mass Communications

Discover how academics theorise the relationship between mass media and society, and current issues in the field. This module explores mediation and the treatment of different media forms/technologies

Mass Communication: Research Methods

Explore important methodological approaches to the study of mass communications on this year-long module, which introduces you to textual analysis and audience research by providing a grounding in key skills for postgraduate study

Digital Cultures

Critically examine the relationships between people and digital media technologies by exploring the notion that contemporary cultural practices and social interactions often take place online via social media and web 2.0 technologies. The module involves a critical review of Tate Liverpool's exhibition promotions and liaison with the gallery's marketing team

New Media: Policy and Practice

Explore the shifts in the ethics of media production/consumption in the light of policy and regulation developments, new technologies and changes in media ownership/communication. You will consider the future direction of media regulation by analysing contemporary media policies


Undertake an independent dissertation research project that will make an original contribution to the field of Mass Communications. You may choose to incorporate reflections on your own professional practice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

Visit the Mass Communications page on the Liverpool John Moores University website for more details!





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