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Course content

The Master of Science (MSc) in Marketing is designed for those who wish to enhance their expertise in the most up-to-date marketing theories and in the tools and methods used to conduct advanced marketing research. The program provides graduates with the skills and expertise to manage large research projects and prepares them to pursue successful careers as marketing specialists in fields such as brand management, new product development, communications and marketing research. Those who wish to pursue their studies at the doctoral level will find that the program provides a solid theoretical base for advanced research and consulting work.

Course structure
Marketing seminars
-MSCA 662 Consumer Research (3.0 credits)
-MSCA 665 Marketing Communications (3.0 credits)
-MSCA 668 New Product Innovation (3.0 credits)
-MSCA 672E Psychology of Decision Making (3.0 credits)
-MSCA 672G Segmentation and Positioning in Marketing (3.0 credits)
-MSCA 672U Research in Retailing: Theories, Methods and Applications (3.0 credits)
-MSCA 674 Brand Management (3.0 credits)

Other seminars
-MSCA 683 Multivariate Data Analysis (3.0 credits)

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