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Course content

The MSc in Marketing combines marketing theory with critical and analytical approaches to management, equipping you to develop innovative value-adding marketing solutions.

With an optional 6-month internship, introductory bursary, and access to our Future Leaders' Programme, the one-year full-time MSc in Marketing combines marketing theory with latest practice and critical insights equipping you to develop innovative value-adding marketing solutions.

The Worcester MSC Marketing programme is a specialised and highly contemporary course in which you will study the very latest trends and developments in product and services marketing. You will explore shifting market and consumer behaviours; the hyper-competitive and turbulent nature of marketplaces; corporate reputation management, and how to effectively manage ever-changing technology via strategies for the physical place and the virtual space. You will develop as a sound decision-maker with the capability to create sustainable marketing strategies to safeguard long-term competitive advantage for an organisation.

Your time at university is an important investment in your future career potential and ability to compete for the most desirable graduate jobs. The employment prospects for Worcester graduates are excellent - 93% of our students are in work or further study within six months of graduation and we will work with you throughout your studies to prepare you for your future career.




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Recipient: University of Worcester

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