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Course content

Summary

Imbued with an emphasis on entrepreneurial thinking and practice, the MSc Marketing programme has evolved in line with the needs of the regional economy which it serves, responding as the learning needs and learning styles of its participants have altered and adapted as Northern Ireland more fully takes its place in the global market.

This course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a diet rich in the practical application of marketing. 

The programme has been designed in conjunction with senior marketing executives from industry as well as local entrepreneurs. It addresses

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