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Course content

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

  • Gain the key skills required for a successful career in marketing
  • Learn about marketing management strategy and the development processes to bring new products to market
  • Learn about research methods, including techniques of data collection and analysis

Option to choose a specialist pathway to help you stand out in the job market:

  • Business-to-business
  • Consumer behaviour
  • International marketing
  • Retailing
  • Services

You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market. This will need to be discussed on an individual basis with the course director.

Coursework and assessment

Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Course unit details

During the course, you will be taking 180 credits it total. The eight taught modules during semester one and two will be 120 credits and consists of both compulsory and optional taught units. 

We are now offering a choice of two routes through the final stage of your Masters, which accounts for 60 credits.

  • We will be providing an alternative pathway to the traditional dissertation route during the third semester - the Group Business Case Project. 
  • You will get the opportunity to apply the knowledge gained in the first two semesters to practical business problems. 
  • If you select this route, you will work in a group to develop a report on a contemporary business problem and then individually develop an analysis of your group report.

There may also be an opportunity to study for one semester in an Exchange Institution (details can be found here ). This will need to be discussed on an individual basis with the programme director.

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: 

Career opportunities

Graduates from this course are well suited to careers in both the academic and business world. Graduates have gone on to work in marketing positions in blue chip companies throughout the world and to pursue academic careers in many institutions both in the UK and overseas. Doctoral students have gone on to investigate topics including ethical consumerism and relationship marketing in professional services.

More details on our Careers Service.

Latest information on visa changes and opportunities in the UK for international students.

Visit the Marketing (MSc) page on the University of Manchester website for more details!




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