University of Portsmouth Featured Masters Courses
Aberdeen University Featured Masters Courses
Full time September MSc 1 year full-time

About the course

Programme description

The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.

Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.

The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills

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Entry Requirements

Entry requirements for individual programmes vary, so please check the details for the specific programme you wish to apply for on our website. You will also need to meet the University’s language requirements.


Fees

Tuition fees vary between degree programmes. Find the specific fees for your chosen programme on our website.

Course Content


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