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Full time September MSc 1 year full-time

About the course

Programme description

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways.

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

  • marketing management
  • the analysis of marketing decisions
  • consumer behaviour
  • marketing research methods

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

Who this programme is

Read more about this course

Entry Requirements

Entry requirements for individual programmes vary, so please check the details for the specific programme you wish to apply for on our website. You will also need to meet the University’s language requirements.


Fees

Tuition fees vary between degree programmes. Find the specific fees for your chosen programme on our website.

 Course Content


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The University of Edinburgh Business School

The University of Edinburgh Business School

The University of Edinburgh Business School enjoys a long tradition of teaching and research, opening the doors to our first cohort of students in October 1919. In addition to Undergraduate and Executive Education programmes in business and finance, the School offers a broad portfolio of postgraduate taught Masters, covering general and specialised management disciplines.

A triple-accredited Business School based within a university ranked 20th in the QS World University Rankings 2021, our graduates are highly sought after. We seek to balance academic theory with the latest industry practice and a robust approach to career support. Students embark on a personal and professional development journey embedded within a coaching culture and tailored to their needs, helping them build critical skills and networks.

We attract 650+ postgraduate students each year from across the globe which allows for a culturally diverse learning experience within a close-knit community of faculty and student support staff. Our close industry connections give real-life learning opportunities through guest-speaker events, treks, consultancy projects and company-sponsored dissertations.


Like many business schools, we are committed to developing tomorrow’s business leaders. But what really drives us is helping students play to their strengths, add to them, and develop strong relationships that will open up the world to them. These relationships are fostered across the cohort, who come from diverse backgrounds, cultures and professions and provide the beginnings of an international network. In Edinburgh students experience this global melting pot in a compact, friendly, safe city known for its striking architecture, intellectual legacy and festival culture.

With a world-class Masters from the University of Edinburgh Business School, you will develop the knowledge and skills to take you to the next step of your career and beyond.

The University of Edinburgh Business School

Why Edinburgh?

  • You’ll be studying within a world-renowned university founded in 1583 and ranked 20th in the world (QS, 2021).
  • Edinburgh is a thriving capital city that blends history, culture and a world-class arts scene with entrepreneurial energy and a prosperous and diverse economy.
  • Our Student Development Team will help you develop the key skills that employers seek.
  • Expand your knowledge and understanding under the guidance of top academics and guest speakers to whom you’ll have genuine access.
  • You’ll gain real-world experience through our commitment to corporate engagement and strong industry links throughout your studies.

Visit Website

Sign up for a virtual info session: Events – University of Edinburgh Business School

Sign up for a personal consultation: Request a Personal Consultation (Masters) – University of Edinburgh Business School

Email: futurestudents@ed.ac.uk

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Business Administration, Master of MBA

University of Edinburgh Business School

The full-time MBA is an intensive programme designed for students with a minimum of three years' managerial experience who wish to progress to more senior and leadership roles in business.

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Business Analytics MSc

University of Edinburgh Business School

Given the ever-increasing volume of data that businesses have access to today, there is a demand for employees who have computational and analytical skills and who can help inform business decisions to increase efficiency and ultimately build a competitive edge.

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Entrepreneurship and Innovation MSc

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Entrepreneurship and innovation play vital roles in knowledge creation and exploitation to generate value and drive sustainable economic, social, technological and organisational development.

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Finance MSc

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Combining up-to-the-minute theory with practical application, our MSc in Finance will prepare you for a great number of career options.

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Finance, Technology and Policy MSc

University of Edinburgh Business School

Market functions hold significant societal impacts and are vital for the development of transparent, informationally efficient and fair financial systems.

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Human Resource Management MSc

University of Edinburgh Business School

The aim of the MSc in Human Resource Management (HRM) is to give you the knowledge, understanding and key skills that are required by today’s HR professionals and to enable you to effectively contribute to dynamic organisations.

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International Human Resource Management MSc

University of Edinburgh Business School

Managing human resources is a key area of business and management. Globalisation and the changing economic, demographic and political landscape means that what constitutes effective HRM and how it may best be practised is constantly evolving and increasingly requires an international orientation.

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Management MSc

University of Edinburgh Business School

Our Management MSc will give you an understanding of contemporary management issues in an ever-changing business environment, and the chance to apply your knowledge to real-life management challenges.

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MSc Global Strategy & Sustainability

University of Edinburgh Business School

As a society, we face urgent challenges from the impact of climate emergencies, environmental damage, and social inequality. There is a pressing need for organisations to transform their cultures, processes, and even business models.

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Accounting and Finance MSc

University of Edinburgh Business School

Our Accounting and Finance MSc is closely in line with professional practice and is an ideal fit if you are from a quantitative background.

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Accounting, PhD

University of Edinburgh Business School

As a PhD student, you will work closely with your supervisory team, and will be offered top-level training opportunities throughout your studies.   Research towards your doctorate is underpinned and supported by our doctoral training programme.

Full Time Full Time
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Banking and Risk MSc

University of Edinburgh Business School

The aim of the MSc in Banking and Risk is to give students the knowledge, understanding and key skills that will enable them to be effective managers in financial institutions, especially banks, in any country in the world.

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Climate Change Finance and Investment MSc

University of Edinburgh Business School

Please note. this MSc was previously known as Carbon Finance, but has been renamed to better reflect the content of the programme.

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Executive Master of Business Administration MBA

University of Edinburgh Business School

The Executive MBA is a taught programme delivered by experienced internal and visiting faculty, and complemented by guest practitioner speakers from industry and the professions.

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International Business and Emerging Markets MSc

University of Edinburgh Business School

The programme aims to help you understand how to do international business, especially from developmental states. It will help you understand the particular challenges faced in.

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Management PhD, MScR

University of Edinburgh Business School

The Business School received full research training accreditation in the 2005 Economic and Social Research Council (ESRC) Recognition Exercise.

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Marketing and Business Analysis MSc

University of Edinburgh Business School

This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

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Marketing MSc

University of Edinburgh Business School

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways.

On Campus Full Time Full Time
More Details