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Marketing (MSc)


Course Description

Programme description

The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses.

Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

In addition, the programme's flexible structure allows students to study aspects of marketing related to their interests such as marketing communications, product and brand management and international marketing.

The programme aims to produce critical, reflective practitioners as it emphasises the integration of theory and practice with the skills and knowledge required by employers and is designed for those wishing to pursue a successful marketing career in the public or private sector.
Programme structure
Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Learning outcomes

Students who follow this programme will:

develop a critical appreciation of marketing from both academic and practitioner perspectives
gain an in-depth and balanced understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in the applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods
develop the competence and creativity to address marketing and issues through flexible, adaptable and innovative approaches
acquire an understanding of how to undertake qualitative and quantitative research and apply this knowledge in the context of a major study such as a dissertation
interact and study with a range of students and practice multiple management skills, including communication, independent action and teamwork
develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning

Visit the Marketing (MSc) page on the University of Edinburgh website for more details!

Entry Requirements

A UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification. An undergraduate degree in a business or management related subject is normally required. Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered. Candidates with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content. Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.

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Recipient: University of Edinburgh

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