The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations.
This course offers students the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on knowledge gained from academic research and industrial practices.
The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.
MSc Marketing is designed for anyone wishing to become a marketing professional or planning to undertake research in an academic, consultancy or commercial setting.
Those with little or no marketing experience will appreciate the breath of management subjects covered in the degree, specifically how marketing fits within organisation practice.
This programme offers an excellent preparation for a career in marketing or associated fields and in a myriad of organisations employing marketing professions.
The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.
Consumer Behaviour Marketing Principles Strategic Marketing Management Marketing Communications International Marketing Business Planning Understanding Business and Management Research Dissertation
Corporate Branding Theory and Issues Global Diversity Management International Business Ethics and Corporate Governance Knowledge Management, Social Networks and Innovation
As a research active university, international level research findings by Brunel Business School tutors are regularly used in lectures. Tutors on this programme are leaders in the field of management and active researchers within one of the six centres of research within the School.
Modes of Study
1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.
1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.
Modules are typically assessed by individual assessment and an examination in May.
Teaching methods include lectures and informal small study groups.
Coursework and examinations place considerable stress on the ability to think and reason critically, but constructively.
The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.
Individual and/or group presentations using laptops, PCs and digital projectors.
Brunel Business School won the Times Higher Education Awards Business School of the Year 2013
The Business Planning module provides practical experience in creating a business plan and route to marketing for a real entrepreneurial venture (see Capstone Event on the Employability tab).
Career talks and presentation are available to students on this course.
Tutors are internationally recognised academics and industry practitioners who are active members of the School’s Marketing and Corporate Brand Management Research Group (MCBM).
Students will benefit from discussions with subject experts and practitioners who visit us as guest speakers
Marketing and Corporate Brand Management Research Group (MCBM)
Led by John Balmer, a world-renowned expert in corporate branding and identity, MCBM has built on a well-established background in corporate branding, identity and marketing. MCBM is leading the way in developing international research into corporate heritage identity and branding (John Balmer and Weifeng Chen) – an underexplored concept that has potential to offer powerful symbolic and cultural value in a global, commercial context that is increasingly disengaged from the past. Recent publications on the above have appeared in European Journal of Marketing and Journal of Business Research
A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate:'ACMI', Members 'MCMI' and Fellows 'FCMI'.
Marketing - MSc
page on the Brunel University London website for more details!
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Recipient: Brunel University London
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