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Marketing MSc

Course Description

The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations. This course provides the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on contemporary knowledge gained from academic research and industrial practices. The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.


MSc Marketing is designed for anyone wishing to become a marketing professional or planning to undertake research in an academic, consultancy or commercial setting. Those with little or no marketing experience will appreciate the breath of management subjects covered in the degree, specifically how marketing fits within organisation practice. This programme offers an excellent preparation for a career in marketing or associated fields and in a myriad of organisations employing marketing professions.

Special Features

Business Planning module provides practical experience in creating a business plan and route to marketing for a real entrepreneurial venture
Career talks, visits and presentations
Tutors are international recognised academics and industry practitioners who are active members of the School’s Marketing and Corporate Brand Management Research Group (MCBM).
Discussions with subject experts and practitioners who visit us as guest speakers

Brunel Business School is home to the Marketing and Corporate Brand Management Research Group (MCBM) Led by John Balmer, a world-renowned expert in corporate branding and identity, the MCBM has built on a well-established background in corporate branding, identity and marketing. MCBM is leading the way in developing international research into corporate heritage identity and branding (John Balmer and Weifeng Chen) – an underexplored concept that has potential to offer powerful symbolic and cultural value in a global, commercial context that is increasingly disengaged from the past. Recent publications on the above have appeared in European Journal of Marketing and Journal of Business Research.

Core Modules

Strategic Marketing Management
Marketing Communications
International Marketing
Managing Retailing and e-Retailing
Understanding Business and Management Research Methods

Elective Modules (one from)

Global Diversity Management
International Business Ethics and Corporate Governance
Knowledge Management, Social Networks and Innovation

Modes of Study

1 Year full-time in September and January. The taught element of the course includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months is spent undertaking the dissertation.


Modules are typically assessed by individual assessment and an examination in May.
Teaching methods include lectures and informal small study groups.
Coursework and examinations place considerable stress on the ability think and reason critically, but constructively.
The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.
Individual and or group presentations using laptops, PCs and digital projectors.

Visit the Marketing MSc page on the Brunel University London website for more details!

(Student Profile)

Zineb Belmejdoub

1738.jpg Having done my first degree at a university near London, I decided that for my Master’s I wanted a university that was fairly close to London so I could take advantage of the Capital without the cost and hassle of actually living in the centre. I also knew I wanted a university that was rated highly for its teaching and Brunel fitted the bill perfectly. It’s a great place and, with some 4,000 students living on campus, there’s a real sense of being part of a community. I chose to do my dissertation on the fraudulent consumer activity known as deshopping, and it was fantastic to have someone who was considered a leading researcher into this type of behaviour as my dissertation supervisor.


Brunel University International Scholarships - 20+ Awards

The Brunel International Scholarship Programme is an annual award run by the Brunel International office that is open to all international students. Its goal is to provide financial support to exceptional students. Scholarship holders will go on to represent Brunel as ambassadors throughout their time at the University.For 2013/14 we are please to be able to offer 30 awards, which will comprise of a 15% discount off the cost of tuition fees. These awards are open to Undergraduate, Postgraduate and Research students who are classed as overseas for fee purposes.

Value of Scholarship(s)



In order to apply for the Brunel International scholarships, applicants must:1.Have applied for a full time course for the 2013/14 academic year at Brunel University and been given an applicant number.
2.Be classed as an international fee paying applicant (students from the EU are not eligible)
3.Not be a current Brunel student, unless they are applying for a course of a higher level (for example you are a final year undergraduate and are applying for a Postgraduate Course)

Application Procedure

Applications can be made from January 2013 and should be made electronically via the Brunel International website.

Further Information



Academic Excellence Scholarships - 20+ Awards

The Academic Excellence Scholarships will be awarded in August for courses starting in September and in December for courses starting in January to all students meeting the eligibility criteria. The University will offer a discount of 15% off the fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad. This equates to an average as follows:Home students discount for MSc programmes – £1200
International students discount for MSc programmes – £2025
MBA discount (Home and International) – £2775

Value of Scholarship(s)

up to £2775


Anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.

Application Procedure

The Scholarships are automatic as long as the student meets the entry criteria.

Further Information


Entry Requirements

A good honours degree in management; business studies; or other related social science subject. Those with a 2.2 may be considered providing they can demonstrate significant relevant experience.Candidates from non-business/management disciplines (and without any business/management element) will be eligible if they have a first class honours degree or the overseas equivalent. IELTS: 6.5 (min 6 in all areas)

Course Fees

UK/EU students: £9,400, International students: £15,400

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Recipient: Brunel University London

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