Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.
Using a mix of lectures, practical experience from live client projects and case studies our course will prepare you for a career in marketing. You will learn about both the theory and practice of marketing at an advanced level, and cover topics such as research methodologies, marketing planning and strategy.
At the end of the first term, you will also have the option to specialise in one of four areas:
Marketing (Digital Marketing) MSc
Marketing (Branding and Communication) MSc
Marketing (International Marketing) MSc
Marketing (Social Marketing) MSc
Scholarships are available for this course. Please click the link below for more information. https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx
The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.
In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.
All students will study six core modules including a masters transition module and a dissertation. Optional modules will allow you to specialise in the areas of marketing that interest you most.
Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Branding and Communications
New Product Development
Chartered Institute of Marketing
This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.
CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.
Membership benefits include:
• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources
Professional Certificate in Marketing
The course consists of four units, two of which will be exempted:
Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Professional Diploma in Marketing
The course consists of four units, two of which will be exempted:
Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Project Management in Marketing
Diploma in Digital Marketing
This course consists of three units, one of which will be exempted:
Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning
International Study Exchange
Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.
You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.
Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.
Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.
You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.
Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.
Careers and employability
A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.
The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.
The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
By the time you graduate, you will be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.
Careers Advice and Support:
As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.
Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business.
By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.
For more information visit http://www.beepurple.co.uk
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.