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Full time September MSc 1 year full-time

About the course

This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Business to business, customer relationships, internal communications. Marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will

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Entry Requirements

A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent.

This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course. The first year of the 24-month course involves completing our Graduate Diploma in Business Administration (GDBA) programme, which will provide you with a broad foundation of knowledge in business disciplines.


Course Content



Where is University of Birmingham


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Michelle Leavesley: We shape Birmingham
Birmingham Business School: On Graduation Day
Peter Hyde: MSc Marketing at the University o...
Careers in Business at Birmingham Business Sc...

Scholarships

ESRC scholarships for PG Study and Doctoral Research

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