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This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.
Business to business, customer relationships, internal communications. Marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success.
A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent.
This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course. The first year of the 24-month course involves completing our Graduate Diploma in Business Administration (GDBA) programme, which will provide you with a broad foundation of knowledge in business disciplines.
The University of Birmingham ESRC Doctoral Training Centre is one of 21 across the UK that has been accredited by the Economic and Social Research Council (ESRC). It has been awarded 14 ESRC scholarships to fund postgraduate training and doctoral research.
Outstanding applicants will be considered for ESRC scholarships in the following pathways:
Russian and East European Studies
International Development (IDD)
West African Studies
Business and Management
Economic and Social History
Economics and Econometrics
Urban and Regional Studies
Political Science and International Studies
Local Government Studies and Public Policy
Sport and Exercise Science (Psy)
Please note that to be eligible for an ESRC award at the University of Birmingham you must have also submitted an application to study at the University.
For further information, please visit https://www.birmingham.ac.uk/postgraduate/pgr/dr-fees/esrc/index.aspx
Doctoral Research Enquiry Service
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