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Full time October MSc 1 year full-time

About the course

This course is for graduates looking for a specialist route to a career in marketing with a background in business/management.

Deepen your understanding of core marketing theory and learn to apply it in a practical setting.

We designed this course with input from marketing industry leaders. This means you’ll develop the skills employers are looking for. Our industry links and the practical focus of this course will help your CV stand out from the crowd.

To help you prepare for any marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers
  • marketing to businesses and organisations
  • marketing and society

We have close links with a range of organisations. This means we get input into our course from industry leaders. You’ll learn business skills that

Read more about this course


Entry Requirements

You should have a 2:1 or above (or its international equivalent) in your undergraduate degree. Your degree can be in any discipline but it must have included an appropriate level of business or management content. This should include marketing.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

In exceptional cases, relevant work experience may be a substitute for the degree requirement.

If English is not your first language, you will need to pass an English language test.


Course Content



Where is University of Bath


Videos



All Available Videos:

Student Experience - Careers
Practical Business Experience: The Future Bus...
MSc in Marketing - The student view

Student Profile(s)

Rebecca Weyers

After my bachelor's degree I started working in a marketing position at a multinational company. It was interesting but I wanted to have more in-depth knowledge about the field I was working in. My managers advised me to pursue a master's degree as they knew it would help me to move up the career ladder. I wanted to study Marketing at a university that would foster practice-oriented thinking and offer an international, friendly learning environment. The University of Bath embodied exactly this mix. The MSc in Marketing also scores very well in international rankings - so my decision was made.

A typical week on the MSc in Marketing includes lectures, which are given by highly professional lecturers and research leaders in their fields. It also includes a lot of individual study time and group meetings to master your different course projects. The School of Management has all the facilities you will need to deliver essays and presentations you will be proud of.

My MSc helped me to develop a completely new perspective on marketing . Thanks to the variety of units, I was able to learn about all kinds of marketing areas and philosophies. From a skills perspective, I learned a lot about how to time manage myself and how to work in an international environment. I had many different projects with teams whose members had different cultural backgrounds. I think that this working environment is representative of what I can expect in the future and I am grateful that I had the opportunity to experience it during my master's degree.

Although Bath is quite a small city, it is incredibly lively and offers so much. As a nature lover, I enjoyed the hiking paths in the area as well as the cycling track which connects Bath with Bristol. The city centre also has a lot to offer for music lovers, coffee enthusiasts and architecture fans (being constantly surrounded by beautiful Georgian architecture is something that you can't find anywhere else).

Currently, I'm working as a Marketing Executive in Bristol. My MSc in Marketing showed me so many aspects of the field and I'm convinced that I will be able to apply everything that I have learned.


Vasudha Sharma

Choosing to pursue my MSc in Management with a specialisation in Marketing has been one of the best decisions that I've made for my career. It has given me a great kick-start in the professional world of business and management and opened new doors of opportunities for me on an international level.


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