The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.
Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.
The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:
-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.
-Deepen and advance your understanding of core marketing theories and concepts.
-Balance theory with practical application.
-Systematically develop key business skills including group working skills, project management skills and presentation skills.
-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.
Why the MSc in Marketing?
State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society
Within each of these areas, you will engage with leading academics and have access to their latest thinking.
State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.
They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.
Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:
Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone
Programme Structure
The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.
Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing
Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development
Summer period
During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.
The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.
The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.
Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.
Teaching & Learning Methods
You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.
Assessment
A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.
Professional Qualifications
The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.
Career Development Programme
Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.
Our Career Development programme is integrated into your MSc timetable and includes;
- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities
A highly ranked business school
We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the
University of Bath, celebrating our past achievements and looking forward.
The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (
http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (
http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (
http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.
Find out about the department here -
http://www.bath.ac.uk/management/faculty/ Find out how to apply here -
http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply Government Loans
A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (
http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.
You should hold a good degree (2:1 or above or its international equivalent) with significant business/ management content including marketing. Alternatively you may apply if you have marketing work experience and a degree in business or management. This programme is open to graduates who currently have little or no business experience.
The MSc in Marketing has really helped me to have a broader and more in-depth understanding of marketing. Since my first degree was heavily focused on marketing communication such as advertising, I slightly lacked academic knowledge on the other areas such as product/concept development, pricing, or corporate social responsibilities. The course is very well-designed and the lecturers have always given impressive, insightful knowledge to broaden my perspectives on how marketing has changed or evolved so far and how it is expected to change in the future.
Marketing is a diverse field and there is much to discover and to enjoy. With five different courses per semester, each course taught by various lecturers, the program is truly fascinating. All my lecturers have a different background, different characteristics and are of a different age, which has meant that nearly every lecture captures my attention from beginning to end. One of the most interesting courses during the first semester was Direct and Digital Marketing where we had to develop a Direct Marketing Campaign for the School of Management.
