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This course is for graduates looking for a specialist route to a career in marketing with a background in business/management.
Deepen your understanding of core marketing theory and learn to apply it in a practical setting.
We designed this course with input from marketing industry leaders. This means you’ll develop the skills employers are looking for. Our industry links and the practical focus of this course will help your CV stand out from the crowd.
To help you prepare for any marketing career, you will learn about the three core elements of modern marketing:
We have close links with a range of organisations. This means we get input into our course from industry leaders. You’ll learn business skills that
You should have a 2:1 or above (or its international equivalent) in your undergraduate degree. Your degree can be in any discipline but it must have included an appropriate level of business or management content. This should include marketing.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
In exceptional cases, relevant work experience may be a substitute for the degree requirement.
If English is not your first language, you will need to pass an English language test.
After my bachelor's degree I started working in a marketing position at a multinational company. It was interesting but I wanted to have more in-depth knowledge about the field I was working in. My managers advised me to pursue a master's degree as they knew it would help me to move up the career ladder. I wanted to study Marketing at a university that would foster practice-oriented thinking and offer an international, friendly learning environment. The University of Bath embodied exactly this mix. The MSc in Marketing also scores very well in international rankings - so my decision was made.
A typical week on the MSc in Marketing includes lectures, which are given by highly professional lecturers and research leaders in their fields. It also includes a lot of individual study time and group meetings to master your different course projects. The School of Management has all the facilities you will need to deliver essays and presentations you will be proud of.
My MSc helped me to develop a completely new perspective on marketing . Thanks to the variety of units, I was able to learn about all kinds of marketing areas and philosophies. From a skills perspective, I learned a lot about how to time manage myself and how to work in an international environment. I had many different projects with teams whose members had different cultural backgrounds. I think that this working environment is representative of what I can expect in the future and I am grateful that I had the opportunity to experience it during my master's degree.
Although Bath is quite a small city, it is incredibly lively and offers so much. As a nature lover, I enjoyed the hiking paths in the area as well as the cycling track which connects Bath with Bristol. The city centre also has a lot to offer for music lovers, coffee enthusiasts and architecture fans (being constantly surrounded by beautiful Georgian architecture is something that you can't find anywhere else).
Currently, I'm working as a Marketing Executive in Bristol. My MSc in Marketing showed me so many aspects of the field and I'm convinced that I will be able to apply everything that I have learned.
Choosing to pursue my MSc in Management with a specialisation in Marketing has been one of the best decisions that I've made for my career. It has given me a great kick-start in the professional world of business and management and opened new doors of opportunities for me on an international level.
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The School of Management is one of the UK's leading business schools. We are ranked 1st for Marketing (The Complete University Guide 2021), 3rd for Business and Management Studies (The Complete University Guide 2021) and 3rd for Accounting and Finance (The Guardian University Guide 2021). Building on over half a century of experience, we’re working on plans to help us inspire and innovate for the next 50 years and beyond. Study with us to enjoy great teaching and the latest research thinking.
Our MSc courses are a stepping stone for your career. Leading experts teach our courses, which are influenced by the latest research. Industry-relevant course content will broaden your business knowledge. You’ll receive personalised career development support and gain practical business experience. Our aim is to get you ready for the next step of your professional journey.
The beautiful city of Bath is just a few minutes from our campus, surrounded by the rolling green hills of the Somerset countryside. It’s famous for its natural hot springs and Georgian architecture, but it’s also a great place to live, learn and work. The small but busy city offers year-round cultural and social activities from festivals and concerts, to museums and galleries. Bath is also a growing centre for innovation, making it an ideal location for creatives and entrepreneurs.
Find out more about our MSc courses.
This course is for graduates who want to develop key managerial skills and are interested in a career in human resource management or consultancy.
This course is for graduates who want to complement their non-management background with management knowledge, tools and skills. Our MSc in Management provides you with a solid grounding in all the key management disciplines.
This course is for graduates who want to work in the managerial or consulting areas of operations, logistics or supply chain management.
This course is for graduates who have little or no business experience and want a career in finance or accounting. Receive a solid theoretical foundation in accounting and finance.
This course is for graduates who want to start their career in the applications of business analytics. Our digital lives mean we’re processing and generating more data than ever.
This course is for graduates who want to develop an entrepreneurial mindset and pursue entrepreneurial careers. Learn fundamental management skills alongside the nature, context and process of entrepreneurship.
This course is for graduates who have little or no business experience and want a career in finance or banking. Receive a solid theoretical foundation in finance and banking.
This course is for graduates who have little or no business experience and want a career in finance. Receive a solid theoretical foundation in finance and risk management.
This course is for graduates who want to work in multinational companies or manage in an international context. This course will help you develop a global perspective on business.
Invest in your future. Discover your potential. Lead your career. Our new MA in International Higher Education Management (IHEM) is one of a very few Master’s degrees focusing on higher education management in a global context.
This course is for graduates looking for a specialist route to a career in marketing with a background in business/management. Deepen your understanding of core marketing theory and learn to apply it in a practical setting.
This course is for graduates who want to develop key managerial skills with an emphasis on sustainability. Business isn’t separate from society; companies need to consider their impact on the wider world.
Give your career the boost it deserves with the Bath full-time MBA. We’ve designed our course to give you the practical experience and skills you need to push your career to new heights.