Marketing (MSc)

University of Bath    School of Management

Full time September MSc 1 year full-time
Business & Management (5)

FindAMasters summary

Are you ready to take your marketing skills to the next level? Look no further than our Marketing (MSc) programme. Designed for graduates with business, management, or marketing experience, this course will deepen your understanding of core marketing theory and its practical applications. With input from industry leaders, you'll develop the skills that employers are looking for. From marketing to consumers and stakeholders, to market research and analytics, and the role of marketing in society, you'll cover it all. Plus, you'll have the opportunity to work on real marketing projects and gain valuable experience. Join us and stand out in the competitive marketing field.

About the course

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.

This course is for graduates with business, management or marketing experience looking for a career in marketing.

We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.

To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

Read more about this course

Entry Requirements

You should have a 2:1 or above (or its international equivalent) in your undergraduate degree. Your degree can be in any discipline but it must have included an appropriate level of business or management content. This should include marketing.

We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

In exceptional cases, relevant work experience may be a substitute for the degree requirement.

If English is not your first language, you will need to pass an English language test.

 Course Content

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Where is University of Bath


All Available Videos:
MSc Support and Student Experience MSc Support and Student Experience 14/10/2022 13:14:23
MSc Support and Student Experience
MSc careers support: We give you the edge MSc careers support: We give you the edge 14/10/2022 13:14:46
MSc careers support: We give you the edge
The Future Business Challenge 2021 The Future Business Challenge 2021 14/10/2022 15:18:44
The Future Business Challenge 2021

Student Profiles

Rebecca Weyers

After my bachelor's degree I started working in a marketing position at a multinational company. It was interesting but I wanted to have more in-depth knowledge about the field I was working in. My managers advised me to pursue a master's degree as they knew it would help me to move up the career ladder. I wanted to study Marketing at a university that would foster practice-oriented thinking and offer an international, friendly learning environment. The University of Bath embodied exactly this mix. The MSc in Marketing also scores very well in international rankings - so my decision was made.

A typical week on the MSc in Marketing includes lectures, which are given by highly professional lecturers and research leaders in their fields. It also includes a lot of individual study time and group meetings to master your different course projects. The School of Management has all the facilities you will need to deliver essays and presentations you will be proud of.

My MSc helped me to develop a completely new perspective on marketing . Thanks to the variety of units, I was able to learn about all kinds of marketing areas and philosophies. From a skills perspective, I learned a lot about how to time manage myself and how to work in an international environment. I had many different projects with teams whose members had different cultural backgrounds. I think that this working environment is representative of what I can expect in the future and I am grateful that I had the opportunity to experience it during my master's degree.

Although Bath is quite a small city, it is incredibly lively and offers so much. As a nature lover, I enjoyed the hiking paths in the area as well as the cycling track which connects Bath with Bristol. The city centre also has a lot to offer for music lovers, coffee enthusiasts and architecture fans (being constantly surrounded by beautiful Georgian architecture is something that you can't find anywhere else).

Currently, I'm working as a Marketing Executive in Bristol. My MSc in Marketing showed me so many aspects of the field and I'm convinced that I will be able to apply everything that I have learned.

Vasudha Sharma

Choosing to pursue my MSc in Management with a specialisation in Marketing has been one of the best decisions that I've made for my career. It has given me a great kick-start in the professional world of business and management and opened new doors of opportunities for me on an international level.

Julia Van De Weerdhof

Throughout my MSc in Marketing, the University and the School of Management made it very clear to me that I could count on their support. I could tell that by offering a masters in sustainability and things like the Community Challenge the School cares about doing good things and inspiring students.

My degree has been a busy, interesting and amazing experience. I’m not just talking about the course, but also the many sporting activities I did, my work as academic rep, the Future Business Challenge, and many other things. I am beyond happy with my experience because the University makes it easy to seize opportunities and supports you in making the most of your time here.

The connection with the working world is something I find really unique about the University. It partners with a huge range of companies and lets us meet these organisations. Through competitions like the Future Business Challenge, we gain a clear view of what is happening in the workplace. This means we can apply what we learn on the course to the real world.

I’ve enjoyed living in such a beautiful city with so much history. The whole student atmosphere in Bath is very welcoming. The city has lots of beautiful places to discover and enjoy. What I enjoyed most is that Bath is kind of a hidden gem to me. I had never heard of Bath before and when I explored it for the first time, it was like a whole new world opened up.

My best experience has been meeting so many great and inspiring people from all around the world. I’ve also enjoyed gaining knowledge from amazing professors and most importantly broadening my horizons.


Scholarships for September 2024 study at the University of Bath are open for applications. You need to be an offer holder to be eligible, so apply for a master's now if you want to join a top 10 UK institution and be considered for a scholarship.

We have a number of scholarship schemes available for postgraduate students with a range of eligibility criteria, including our Global Leaders Scholarship and Deans Award for Academic Excellence worth £5,000 each, open to all nationalities.

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