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Queen's University Belfast: Faculty of Arts, Humanities and Social Science

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Full time September MSc 1 year full-time

About the course

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Course Structure

Students must complete 60 CATS per semester. The award of MSc is based on the accumulation of 180 CATS. The programme comprises eight taught modules plus the choice of a dissertation, a marketing internship and work-based research project, or an academic research

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Entry Requirements

Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.


Course Content


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