Programme informationFind out more

Queen's University Belfast: Faculty of Arts, Humanities and Social Science

Find out more
Full time September MSc 1 year full-time

About the course

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Course Structure

Students must complete 60 CATS per semester. The award of MSc is based on the accumulation of 180 CATS. The programme comprises eight taught modules plus the choice of a dissertation, a marketing internship and work-based research project, or an academic research

Read more about this course

Entry Requirements

Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.

Course Content

Search Suggestions

Search Suggestions

Based on your current searches we recommend the following search filters.

Course Suggestions

Course Suggestions

Based on our current search criteria we thought you might be interested in these.

MSc Marketing Management
Bournemouth University

Master of Science in Marketing
University of Hong Kong

Marketing MSc (PGCert PGDip)
University of Brighton