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Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Course Structure

Students must complete 60 CATS per semester. The award of MSc is based on the accumulation of 180 CATS. The programme comprises eight taught modules plus the choice of a dissertation, a marketing internship and work-based research project, or an academic research project plus two additional modules.

Semester 1

Compulsory modules

  • Accounting for Managers (15 CATS)
  • Finance for Managers (15 CATS)
  • Marketing Management (15 CATS)
  • Consumer Behaviour (15 CATS)

Semester 2

Compulsory modules

  • Research Methods for Business (15 CATS)
  • International Marketing (15 CATS)
  • Digital Marketing (featuring GAIQ) (15 CATS)

Elective Modules (select 1)

  • Marketing Analytics (15 CATS)
  • Strategic Marketing (15 CATS)

Semester 3 (select a total of 60 CATS)

  • Marketing Internship and Work-based Research Project (60 CATS)
  • Dissertation (60 CATS)
  • Academic Research Project + 2 modules (Contemporary Issues in Management and Business Governance and Ethics) (60 CATS)

Assessment

Students will complete individual student assignments, oral presentations, group casework, examinations, computer-aided assessment, multiple-choice tests and research work. Other innovative assessment methods are incorporated as appropriate.

Career Prospects

Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.

http://www.qub.ac.uk/directorates/sgc/careers/

Professional Accreditation

Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations: marketing, strategic marketing, and marketing and consumer behaviour. Students of the MSc Marketing programme will be registered as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice.

The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. The examination fee will be reimbursed by the School (subject to attaining the award during the module).

Some students will have the opportunity to apply for minimum 12 week paid internship as an option in Semester 3, instead of completing a traditional dissertation or an academic research project. It is compulsory for students who secure an internship to submit a workbased research project as the final element of the MSc Marketing degree. This option, available top top-performing students, provides the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.

World Class Facilities

The Marketing Analytics for Managers module features SAS software. SAS Institute is a provider of tools, technologies and services focused on business analytics. A recent study shows SAS dominates the global advanced analytics market. This again is a signal to employers that our students have the theoretical, practical and industry-standard software skills to compete.

Student Experience

Teaching methods and learning may include lectures, tutorials, seminars, case studies, computer/software demonstrations, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits, practitioner workshops, and internship opportunities.

How to Apply

Apply using the online Postgraduate Applications Portal go.qub.ac.uk/pgapply and follow the step-by-step instructions on how to apply.


Visit the Marketing (MSc) page on the Queen’s University Belfast website for more details!

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