The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops, we encourage an innovative and creative approach to your learning. You will combine theory and practice to develop the key transferable skills that employers are looking for. If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.
We aim to and give you a wealth of knowledge in marketing management so you gain an understanding of:
We help you develop the decision-making skills and rationale to devise marketing plans and communications. With a range of specialist modules to choose from you can develop an area of marketing expertise, giving you even further career options.
You will study six compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and then you can complete either a dissertation or client project, or if you start the course in September, you also have the opportunity to apply for an 8 month paid work placement in a marketing role. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course lasts 17 months. Please see the September entry and January entry course structure charts.
You will also have the opportunity to study for and sit the professional certificate exam from the Institute of Direct and Digital Marketing (IDM) in addition to gaining exemptions from the Chartered Institute of Marketing (CIM) diploma, thus enhancing your professional profile.
You must choose 1 of the following:
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.
You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington Campus for the Faculty of Business.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting your course in September 2017 all your teaching is likely to be located at the Headington Campus.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Visit the Marketing MSc page on the Oxford Brookes University website for more details!