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Marketing (MSc)


Course Description

In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.

The applied nature of this course ensures that you study the latest thinking and techniques within the discipline of marketing and acquire the capabilities to enhance your employability and career prospects. More specifically, this course will develop your awareness for and critical understanding of the latest issues within the discipline of marketing, marketing strategy and consumer behaviour.

The course is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today’s business environment. The course combines strong academic principles and theories and examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. At the end of the course, you will have acquired the skills and knowledge to be a skilled marketing professional.

Special Features

• This course is approved and professionally accredited by the Chartered Institute of Marketing (CIM).
• You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
• The Business School enjoys established links with the Chartered Institute of Marketing and the Institute of Direct Marketing as well as the Chartered Institute of Public Relations. Our students can obtain student membership of these professional bodies.
• This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter time frame. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
• Experience a real work scenario in acting as a consultant on "live" client projects for businesses within the Manchester region.
• Enhance your digital skills - the course's extensive digital content increases your knowledge of digital marketing techniques.

Throughout your studies there is strong provision for employability and gaining graduate employment through our Careers and Employability Hub and a range of additional activities that include:

Live business project

Many employers require graduates who possess a range of skills and knowledge, including experience in the workplace. Masters students of the Business School take a unit called Investigating Business Practice, where you will act as a marketing consultant for a real business. This will develop your project management, team working, client management and business consultancy skills.

In groups, you will be matched with a business organisation that is seeking solutions to an issue that is related to your subject area. You will be expected to meet with the client company, identify the key issues that the client is facing and be required to scope out their specific requirements and business needs, delegate roles and tasks within your team and then respond professionally to this brief, showcasing strategies and proposals that they can realistically implement into their business.

Behind-the-scenes business visits

As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of real companies and learn about how these businesses are structured and operate. The business visit programme varies each year, the following are indicative of the type of business visits that are available:

• Manchester United Football Club – museum and stadium tour plus guest speaker on business operations
• Robinson’s Brewery – tour of 175 year old family run brewery and guest speaker
• BBC at MediaCityUK - tour of BBC studios at MediaCityUK with an insight into how TV broadcasting works.
• Jaguar LandRover - tour of the LandRover factory including every stage of the assembly process to the finished product.

Professional development weeks

The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers.

Consultancy dissertation

The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specific sector, organisation or industry. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations.

Expert guest lectures

A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Institute of Marketing and the Chartered Institute of Public Relations. We invite speakers from various industries onto campus as guest lecturers to share their knowledge with current Masters students.

Visit the Marketing (MSc) page on the Manchester Metropolitan University website for more details!

Entry Requirements

Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider your application if you have significant, relevant experience or degree-equivalent professional qualifications. International students please see mmu.ac.uk/internationalThere’s further information for international students on our international website if you’re applying with non-UK qualifications.

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