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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    Full-time: 1 year

  • Course Type

    MSc

  • Course Fees

    £13,400

  • Last Updated

    29 March 2019

Our MSc Marketing programme will equip you with the marketing knowledge and analytical skills required for a range of exciting marketing and management roles in today’s fast-paced and ever-evolving marketing world.

You will benefit directly from expert teaching by leading researchers, academics, and practitioners, many of whom are world-renowned in their fields. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context as well as having a Masterclass from a prominent marketing practitioner.

 In partnership with the core text publishers McGraw Hill we have developed an online blended learning package that enables students to test their knowledge with case studies, quizzes, videos and other links to underpin the lectures and extend learning.

 In addition to our Marketing MSc degree, you will also have the opportunity to study towards Chartered Institute of Marketing’s Accredited Level 6 Diploma in Professional Marketing whilst on campus. This is optional, entirely separate to the master’s degree programme. The programme involves an additional fee and is taught by our training partner TMLA, an Accredited Study Centre for the Chartered Institute of Marketing. The university is part of the CIM Graduate Gateway, which means you will be exempt from taking the exam and will only need to submit two written assignments by the end of the programme. Full details will be provided at induction, including the additional fees for the course.

 Find out more about studying Marketing, how it’s used by organisations, meet our academic experts in this area and explore our related subject areas to find the right programme for you.

What you'll study

Our Marketing MSc aims to provide you with a relevant, practical, applied and integrated curriculum through close links with business and commercial organisations and appropriate academic research.

Compulsory:

  • Human Resource Management - 15 credits
  • Market Research Methods - 15 credits
  • Marketing in the Organisation - 15 credits
  • Innovation and Entrepreneurship - 15 credits
  • Personal Development for Study and Employability - 15 credits
  • Digital Marketing & Social Media - 15 credits
  • Making Marketing Work - 15 credits
  • Strategic Marketing Solutions - 30 credits
  • Global Strategic Management - 15 credits

Optional:

  • International Marketing - 15 credits
  • Services and Retail Management - 15 credits
  • Logistics and Supply Chain Management - 15 credits
  • Business Environment Analysis - 15 credits
  • Brand Management - 15 credits
  • Marketing Communications - 15 credits

How you'll be assessed

The modules in the Marketing MSc programme are assessed using a mix of different methods. The assessment of each module is either exam only, coursework only or a combination of the two. For the modules assessed by exam and coursework, the typical weight for exam is 50% or 75%.

How you'll study

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work
  • Supervision
  • Workshops
  • Practical sessions

Visit the Marketing MSc page on the Loughborough University website for more details!

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