This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.
During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields.
Overall, the programme’s strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation.
Core study areas include accounting and financial management, human resource management, innovation and entrepreneurship, marketing in the organisation, digital marketing and social media, making marketing work, business market review, strategic marketing solutions, and skills for employability and personal development.
Semester 1: Compulsory modules* - Accounting and Financial Management (15 credits) - Human Resource Management (15 credits) - Innovation and Entrepreneurship - Marketing in the Organisation - Skills for Employability and Personal Development (two-semester module)
*Students with significant knowledge of a compulsory module may substitute it with another available module.
Semester 2: Compulsory modules* - Digital Marketing and Social Media - Making Marketing Work - Skills for Employability and Personal Development (two-semester module)
Optional modules (choose two) Semester two affords you the opportunity to explore two areas in which you are particularly interested. Options include: - Brand Management - International Marketing - Logistics and Supply Chain Management - Marketing Communications - Services and Retail Management
Summer period: The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy: - Business Market Review - Strategic Marketing Solutions
Modules are assessed by a combination of examinations and assignments.
Careers and further study
Example destinations include: - ArcelorMittal – CEO Secretary; - Decathlon (Belgium) – Department Manager; - Fetch Media – Campaign Analyst; - Klarius UK Ltd – Marketing Analyst; - Living Coasts – Marketing and Communications Executive; - Webcite – Digital Marketing Assistant
Why choose business and economics at Loughborough?
Loughborough’s School of Business and Economics is a thriving forward-looking centre of education that aims to provide an exceptional learning experience.
Consistently ranked as a Top-10 UK business school by national league tables, our graduates are highly employable and enjoy starting salaries well above the national average.
The rich variety of postgraduate programmes we offer ranges from taught masters, MBA and doctoral programmes, to short courses and executive education, with subjects spanning Management, Marketing, Finance and Economics, Work Psychology, Business Analytics, International Crisis Management and Information Management. New for 2016, we are also launching two exciting new programmes in Human Resource Management. All of this contributes to a lively and supportive learning environment within the School.
- Internationally Accredited The School of Business and Economics is one of less than 1% of business schools in the world to have achieved accreditation from all three major international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), EQUIS accreditation from the European Foundation for Management Development (EFMD) and the Association of MBAs (AMBA).
- Career Prospects Our graduates are in great demand. Over 94% of our postgraduate students were in work and/or further study six months after graduating.* As such, you will be equipped with skills and knowledge that will serve you well in your career or enable you to pursue further study and research.