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Course content

Accredited by the Chartered Institute of Marketing (CIM) this programme is an excellent choice for graduates from a variety of backgrounds wishing to work or develop your career in the field of Marketing.

To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.

To complement our rigorous academic standards, you will also benefit from real-world practical approaches to your studies so that you are able to apply the marketing theories and concepts to a range of organisations and scenarios.

Upon graduation you will be equipped to operate in highly competitive markets. This is achieved by ensuring that you have the tools required to implement, monitor and evaluate marketing strategies and tactics.

Modules

Contemporary marketing
Financial and HR management for marketing
Managing strategy and change
Research methods
20,000 word dissertation

Electives:

International brand management
International pricing and performance
Integrated marketing communications
International marketing
Global operations and logistics
Emerging issues in marketing communications
Market driven marketing
Digital and social media
Public relations
Marketing communications

Employability

Successful graduates have gone on to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand management and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.

The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications, and marketing research.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

Visit the Marketing - MSc page on the London South Bank University website for more details!

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