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Marketing (MSc)

Course Description

We have designed this course for people looking to progress further, or begin a career in marketing. Whether you are a recent graduate or already work in a marketing position, our course will give you the chance to build on your existing knowledge and move your career forward.

You will develop a keen understanding of consumer behaviour, exploring segmentation, targeting and positioning, and how communications and branding can achieve marketing success. You will also appreciate the key theories and ideas behind marketing strategies. We are committed to offering you practical, hands-on experience in the industry and that's why we provide you with opportunities to get involved in live consultancy projects for regional organisations. This is a chance to apply the skills you are learning in the workplace and give your CV a competitive edge.

If you already hold a CIM Professional Postgraduate Diploma and Postgraduate Diploma qualification you may claim exemption or be given Accredited Prior Learning from elements of the course.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/marketing_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.


Our course has an international outlook, bringing together students from Europe, the Indian sub-continent and Asia. You will be taken out of your existing cultural comfort zones and be encouraged to re-evaluate your assumptions as to how marketing operates. The resulting perspective makes you attractive to companies that are operating in a global marketplace.

- Director of Marketing
- Marketing Manager
- Brand Manager
- Product Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Our course team are members of the leading professional bodies - Chartered Institute of Marketing (CIM) and the Academy of Marketing. The pioneering research undertaken by our staff means you will study the most current developments and topics that are being addressed in industry and research. You will be taught by experts with first-hand experience in the field - our course team comprises of marketing specialists with expertise in academic and applied research as well as teaching and consultancy.

At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Consumer Behaviour & Research
Learn to critically assess and analyse consumption decisions of different target segments.

Managing Marketing
Develop the knowledge and competencies required to become an effective marketing manager. You'll look at staff management and development, team building, information systems, the management of external suppliers, and performance measurement and analysis.

Marketing Communications Strategy
Gain an understanding of the way in which marketing communications strategy melds with branding principles.

Strategic Marketing
Gain an appreciation of the key strategic tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.

You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Option Modules

Entrepreneurial Marketing & Innovation
Identify and assess opportunities for innovation. You'll evaluate the different management decisions and challenges faced in the development and implementation of innovations and entrepreneurial marketing.

International Marketing: Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of emerging markets in Brazil, Russia, India and China.

Media Strategy & Planning
Gain a theoretical knowledge of all aspects of the media, including traditional and digital platforms, and study how these theories work in practice.

Strategic Brand Management
Gain an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global environment.


- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

Visit the Marketing (MSc) page on the Leeds Beckett University website for more details!

Entry Requirements

Please check our site for the most up-to-date entry requirements (View Website).

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Recipient: Leeds Beckett University

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