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How to generate and use customer insights and create sustainable customer relationships?
In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our MSc courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).
Within the MM track, students will be educated more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business
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To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.
The University of Groningen is a top 100 research university with a global outlook. We are currently ranked 80th on the Times Higher Education ranking and offer over 30 English-taught Bachelor's programmes and over Master's programmes. Founded in 1614, the university is one of the oldest research universities in the Netherlands. We are a truly international university, with over 30,000 students and 6,000 international students from over 120 different nationalities.Read more
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