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Business & Management
Business
Marketing - International Marketing
Marketing - Market Research
Marketing - Promotion & Advertising
Marketing - Sales Management
Manchester
United Kingdom
On Campus
About the course
Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.
Our master’s in Marketing is accredited by both the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.
Entry Requirements
Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate.
A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.
Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.
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Where is University of Salford
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Student Profile(s)
Lizette Georgina Briceno Verduzco
I chose Salford University because I wanted to study in Manchester which is an amazing, leading and forward-looking city. Then I looked into the MSc Marketing program and I liked the way in which it is imparted: 4 modules and an optional BIP program where students have the opportunity to choose between doing a dissertation, an internship or a placement. In my case, I chose to do an internship because I considered that it provides the necessary skills, additional to the knowledge that you learn through classes and projects, needed to succeed in businesses.
I think that the most challenging project yet was to develop an effective online Marketing Campaign for a UK Company in a tight time schedule. During this project, I worked with a lovely team and I had the opportunity to create relevant content for the target market and take advantage of technology by sharing it through the most relevant social media channels for the company. My understanding of trends and techniques related to Search Engine Optimisation (SEO), Google Analytics and the buyer persona helped me to improve my Digital Marketing skills.
Great tutors have helped me through this path not just by sharing their knowledge and experience but also motivating me when I did a good job and advising me how to improve when needed.
After graduation, I would like to work in the marketing department of an international organisation with global exposure and exponential growth. That is why, since the beginning of the course, I try to stay updated on the topics that are most interesting to me such as Branding, Marketing Strategy and Digital Marketing. The future is uncertain but I am confident that with my previous professional experience, all the knowledge from the course, and the internship I will be well prepared for the next opportunity to come.
I'll miss my new friends, great people with different backgrounds, nationalities, cultures and languages. We called ourselves ‘Family’ because family like friendship lasts forever…
Scholarships
Value of Scholarship(s)
£3,500
Eligibility
To be eligible for this scholarship you must be applying for the first year of full-time study on this, or another eligible master’s programme in our 2021-22 academic year.
You must hold an offer for an eligible programme, achieve a first-class degree and meet your offer conditions by the admission's deadline.
Application Procedure
There is no separate application process for this scholarship. You will be assessed when you apply for your chosen programme of study for our 2021-22 intake. If you are successfully offered this scholarship, you must accept your offer of admission and pay your tuition fee deposit by the deadline specified in order to receive the funding
Value of Scholarship(s)
£3,000
Eligibility
To be eligible for this scholarship you must be applying for the first year of full-time study on this course, or another eligible postgraduate master’s programme in the 2021-22 academic year. You must hold an offer for an eligible programme, achieve at least a second-class degree and meet your offer conditions by the admission's deadline.
You may apply for this scholarship if you have already been awarded a different scholarship. However, in line with the University of Salford terms and conditions, you can only receive one scholarship - the one with the highest value.
Application Procedure
There is no separate application process for this scholarship. You will be assessed when you apply for your chosen programme of study for the 2021-22 intake. If you are successfully offered this scholarship, you must accept your offer of admission and pay your tuition fee deposit by the deadline specified in order to receive the funding.
