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Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.

Our master’s in Marketing is accredited by both the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.    

This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.

MSc Marketing is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.The programme is highly industry-focussed and culminates in the Industry Collaboration Project. You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice. 

You will:

  • Enhance your employability through a CIM accredited programme
  • Develop expertise in search and social media marketing
  • Put theory into practice in the Industry Collaboration Project

This course is for you if:

  • You are keen to explore different marketing channels
  • You are interested in critically evaluating theories on consumer behaviour
  • You aspire towards a career in marketing
  • You want to gain practical digital marketing skills
  • You are analytical and enjoy working with data
  • You are creative and a good problem solver

Course Details

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6-week blocks.

Part time students study alternate modules (one module on, one module off) to complete their degree in two years.

During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.

Marta’s work placement led to a job as a PR and Social Media Manager. Read about her experience at the Made in Salford blog.

Visit the website for further information on modules.

Teaching and Assessment

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Salford Business School

Salford Business School aims to be the most business-informed, industry-relevant business school in the UK. Industry shapes everything we do, from informing our students’ learning to providing work placements, driving our research and influencing our academic staff.

We want you to gain the best academic and personal experience possible. As a student here, you’ll have access to a range of experiences and opportunities, including internships and work placements in the UK or internationally so you graduate with much more than a degree.

Salford Business School is located at the heart of the University’s Peel Park campus and just minutes from Manchester city centre. Teaching facilities include Lady Hale and Chapman buildings, which offer stylish modern spaces with lecture theatres equipped with the very latest technology and large screen displays.

Careers

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

After graduating, Rob put his marketing skills and knowledge to the test when he launched his own business. Learn about his journey from master’s student to entrepreneur


Visit the Marketing - MSc/PGDip/PGCert page on the University of Salford website for more details!

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