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IN BRIEF:

  • Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
  • Develop your expertise in search and social media marketing
  • Put marketing theory into real practice with an exciting Business Innovation Project
  • Part-time study option
  • Overseas study available
  • Work/industrial placement opportunity
  • International students can apply

COURSE SUMMARY

Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.

Our master’s in Marketing is accredited by both the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.    

This is a research informed programme with a highly practical slant. During your time with us, you’ll work on live briefs, examining products and services which are highly desirable to consumers, while running real-life campaigns.

MSc Marketing is aimed at students who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of marketing.

The course also offers a distance learning option through our official partner Robert Kennedy College, Zurich, Switzerland.

TEACHING

Face to face teaching is delivered on campus for two half days each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through the University’s virtual learning environment, Blackboard.  Individual student timetables will be provided during induction week.

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

EMPLOYABILITY

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

LINKS WITH INDUSTRY

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focussed education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

The curriculum across our postgraduate courses balances academic teaching and professional experience.  Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want.  The Industry Collaboration Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.

FACILITIES

Salford Business School is located at the heart of the University’s Peel campus in the newly refurbished Lady Hale Building, and the Chapman Building, offering state-of-the-art facilities for the Business School’s student learning community and just minutes from Manchester city centre. Chapman is a stylish modern space with six lecture theatres equipped with the very latest technology and large screen displays, a series of communal learning and breakout spaces, plus a Fairtrade café with panoramic views across the campus.

Lady Hale is the home to all dedicated business school student support including the school office, an employability hub, a base for the Business School society, and several open study spaces.

All University of Salford students also have access to the MediaCityUK campus including its study facilities.  MediaCityUK is home to major BBC and ITV departments and over 80 businesses across the creative and digital sectors.  It is recognised as one of the most innovative developments in Britain and is a vibrant place in which to live, work, socialise and study.


Visit the Marketing (MSc/PGDip/PGCert) page on the University of Salford website for more details!

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