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Marketing - MSc/PGDip/PGCert


University of Salford Salford Business School

Full time & Part time September, January MSc, PgDip, PgCert 1 year full-time; 2 years part-time

About the course

Whilst technology has transformed the way businesses operate, the importance of an effective marketing strategy remains unchanged. MSc Marketing is a programme that focuses on the fundamentals of the discipline as an area of academic study and professional practice.

Our master’s in Marketing is accredited by both the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). Throughout the programme, you will explore traditional theories, contemporary practices and the latest trends from the worlds of marketing and communications. With the support and guidance of our academic team, you will develop key professional skills and learn to apply theory to practice.    

This is a research informed programme with a highly practical slant.

Read more about this course


Entry Requirements

Normally a minimum 2:2 honours degree or equivalent or successful completion of the Graduate Certificate.

A wide range of professional qualifications are also accepted either in partial or complete fulfilment of entry requirements.

Where a student has gained a recognised Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.


Course Content



Where is University of Salford


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Student Profile(s)

Lizette Georgina Briceno Verduzco

I chose Salford University because I wanted to study in Manchester which is an amazing, leading and forward-looking city. Then I looked into the MSc Marketing program and I liked the way in which it is imparted: 4 modules and an optional BIP program where students have the opportunity to choose between doing a dissertation, an internship or a placement. In my case, I chose to do an internship because I considered that it provides the necessary skills, additional to the knowledge that you learn through classes and projects, needed to succeed in businesses.

I think that the most challenging project yet was to develop an effective online Marketing Campaign for a UK Company in a tight time schedule. During this project, I worked with a lovely team and I had the opportunity to create relevant content for the target market and take advantage of technology by sharing it through the most relevant social media channels for the company. My understanding of trends and techniques related to Search Engine Optimisation (SEO), Google Analytics and the buyer persona helped me to improve my Digital Marketing skills.

Great tutors have helped me through this path not just by sharing their knowledge and experience but also motivating me when I did a good job and advising me how to improve when needed.

After graduation, I would like to work in the marketing department of an international organisation with global exposure and exponential growth. That is why, since the beginning of the course, I try to stay updated on the topics that are most interesting to me such as Branding, Marketing Strategy and Digital Marketing. The future is uncertain but I am confident that with my previous professional experience, all the knowledge from the course, and the internship I will be well prepared for the next opportunity to come.

I'll miss my new friends, great people with different backgrounds, nationalities, cultures and languages. We called ourselves ‘Family’ because family like friendship lasts forever…


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