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Course content

Our Marketing MPhil programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail.

Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.

Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:
-Consumer behaviour
-Service marketing
-Retail marketing
-Sustainability marketing
-International marketing
-Marketing communications
-Marketing in the creative industries
-Internet and direct marketing
-Marketing strategy

There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:
-The methods, techniques and approaches needed to produce such knowledge
-The wider context of the subject of study


Newcastle University Business School is accredited by the:
-Association to Advance Collegiate Schools of Business (AACSB)
-European Quality Improvement System (EQUIS)
-Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this ‘triple accreditation’. This accolade is a huge endorsement that reflects the investment we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.

Visit the Marketing - MPhil page on the Newcastle University website for more details!





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