Our Marketing MPhil programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail.
Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.
Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.
Specific areas of research expertise include: -Consumer behaviour -Service marketing -Retail marketing -Sustainability marketing -International marketing -Marketing communications -Marketing in the creative industries -Internet and direct marketing -Marketing strategy
There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of: -The methods, techniques and approaches needed to produce such knowledge -The wider context of the subject of study
Newcastle University Business School is accredited by the: -Association to Advance Collegiate Schools of Business (AACSB) -European Quality Improvement System (EQUIS) -Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this ‘triple accreditation’. This accolade is a huge endorsement that reflects the investment we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
Marketing - MPhil
page on the Newcastle University website for more details!
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