Our Marketing MPhil programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail.
Research strengths at Newcastle University
Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.
Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.
Specific areas of research expertise include:
-Marketing in the creative industries