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The Masters in Marketing is a one-year taught programme run by the School of Management.

Highlights

  • The programme focuses on the role of marketing within organisations and the wider global context within which they work. Upon completion of this programme you will have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them. 
  • This programme has been approved and accredited by the Chartered Institute of Marketing to provide entry onto the CIM's Chartered Postgraduate Diploma in Marketing.
  • Marketing practitioners from industry and academia are invited as guest speakers on a regular basis to speak to take part in the programme, speak to students and lead master classes. 
  • Students have the opportunity to go on an annual marketing-related field trip.

Teaching format

Teaching is delivered through a mixture of core and optional modules using a range of delivery methods including lectures, small group tutorials, workshops and seminars. The average marketing cohort is 40 students.

Assessment comprises a combination of coursework and examinations. From June to August, students undertake a research project culminating in a written dissertation of 15,000 words. 

Marketing students are academically supported by their dedicated programme director as well as the director of postgraduate programmes.

Accreditation

This programme has been approved and accredited by The Chartered Institute of Marketing to provide entry onto The CIM's Chartered Postgraduate Diploma in Marketing.

The School of Management

The School of Management organises activities and builds relationships around the concept of responsible enterprise.

Responsible enterprise informs teaching and research about:

  • managing within organisations
  • the impact of human enterprise on the environment
  • the interaction between forms of investment and social and organisational impact
  • the need to foster creativity and development.

Accountability, governance, sustainability and ethics are key to the understanding of and engagement with a wide variety of organisations – private, public and social.

The School of Management has won major grants to undertake research and develop research centres. The research findings are reported in top international journals, which means the School is influential in shaping policy and practice.

The School’s world-class research makes a significant contribution to teaching at St Andrews. School staff work as a supportive community to ensure that students think and engage critically with subject matter, both practical and theoretical, developing their abilities and their skills in analysis, synthesis, evaluation and application.

Events

The School of Management hosts events and guest lectures beginning in Orientation Week and throughout the year, providing students and staff with opportunities to socialise, and to engage with visiting scholars, professionals and practitioners.

The Management Society, a student-led organisation, hosts a broad range of activities, both subject related and social. The University also has a number of other student societies relating to the management discipline.

Careers

Alumni from the Masters in Marketing and more generally from other Masters programmes in the School of Management have secured employment in the fields of general management, marketing and brand management, marketing research, management consultancy, fund administration and other aspects of the financial services industry.

Graduates from the Masters in Marketing have taken up roles in a wide variety of organisations in the public and private sector including:

  • Accenture
  • Amazon
  • Deloitte and Touche
  • Google
  • LinkedIn
  • Microsoft
  • Procter and Gamble
  • Unilever
  • Volkswagen Group

Masters Extra (MX)

The Masters Extra (MX) programme is designed specifically for taught masters students in the School of Management and focuses on careers as well as personal and professional development. This series of talks, workshops, networking opportunities and activities includes guest lectures from leading academics and experienced managers. Participants earn a Certificate in Career Development through regular attendance.

The Careers Centre offers one-to-one advice to all students on a taught postgraduate course and offers a programme of events to assist students to build their employability skills.


Visit the Marketing (MLitt) page on the University of St Andrews website for more details!

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