This course is suitable for students from any discipline, except those who have previously studied a significant amount of marketing, who are looking to develop their existing knowledge and understanding of marketing in theory and practice.
The course provides students with a comprehensive overview of marketing, leading to careers in marketing or to further academic research and is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award.
With this Dual Award you have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, enabling you to graduate with an enhanced qualification that is much sought after by employers.
Faculty members offer expertise for dissertation supervision in services marketing (financial services, travel and tourism), international marketing, consumer behaviour, not for profit marketing, relationship marketing, consumption and marketing strategy.
Recent graduate Jiyao Xun, credits the course in helping him find a career in Brand Management. After enjoying a successful trainee placement with the Tesco marketing and advertising department, he plans to return to Tesco's head office in Shanghai as a junior brand manager.
'The course excelled in giving me both theoretical and practical perspectives. It gave me an edge in getting one of only two trainee marketing positions on Tesco's first international graduate programme.
I benefitted significantly from the course as I believe it taught me how to dream big, grow from failure and achieve success. I'd never have got where I am without the preparation I received through my studies at the Business School'.