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Course content

Your programme of study

Marketing Marketing is an incredibly useful area of business to study as the total subject covers anything from product innovation and commercialisation through to positioning in the market, defining a market, understanding the right methods to communicate and raise profile and conversions and provide a strategy to determine how to grow services or products in their relevant markets globally. At the more mature stage of any business or organisation the tools you learn are effective in re-appraising the business, product and communication to reinvigorate sales and interest and utilise relationships to improve and extend the commercial product or idea.

You can convert your degree from any discipline or add Marketing Management to become employable nationally and internationally. Marketing Management can be a stand alone advanced degree which focuses on the strategic side of marketing and business at operational level. It allows you to scrutinise all parts of a business to determine issues within a life cycle and customer acquisition giving you options and recommendations for trouble-shooting issues. It sits above tactical advertising methods by providing the necessary skills to analyse what tangible and intangible areas of the business are communicating in terms of the 7 Ps and communications channels and whether the problem lies within the product, its communication or a combination of both. It also operates at brand level to determine how well your brand is communicating internally and externally and whether all parts of your business are customer centric.

Not only does Marketing Management allow this level of scrutiny to occur but it allows you to develop a very strong range of skills to critically analyse competitors, the environment in which you trade, new trends which may impact, understand customer expectations and act upon them and avoid churn. These skills are also useful to you if you are contemplating taking a new product or innovation to market either within a larger business function or your own enterprise. You can also provide significant consultancy work to assist many types of businesses and organisations to effectively grow their business, prevent stagnation in communications and product and align their business better to current and future trends.

If you are about to start work or are already working this programme is a useful consideration to improving your career options, perhaps fulfilling a lifelong ambition to set up a company successfully, work at strategic level within a large scale organisation and problem solve the way it communicates or manage a marketing team to deliver successful campaigns which have considered all possible challenges. Other career options include working within established and fast growing businesses across industries and sectors or agency work which allows for a longer term approach to client work.

Courses listed for the programme

First Semester

  • Marketing Management
  • Marketing Decision Making
  • Interpersonal Management & Negotiation
  • New Product & Service Development

Second Semester

  • Marketing Communications
  • Consumer Behaviour
  • Business Model Innovation
  • Research Methods

Third Semester

  • Dissertation or Marketing Project

Find out more detail by visiting the programme web page

Why study at Aberdeen?

  • The programme gives you the essential skills to provide marketing management at strategic or start up level
  • You can convert from any degree discipline in a year full time or two years part time, and you may be able to continue working
  • The programme is for new graduates, career changers or for those who want a business qualification

Where you study

  • University of Aberdeen
  • 12 Months Full time or 24 Months Part Time
  • September start

International Student Fees 2017/2018

Find out about fees

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.


View all funding options on our funding database via the programme page

Living in Aberdeen

Find out more about:

Your Accommodation

Campus Facilities

Find out more about living in Aberdeen and living costs

Visit the Marketing Management page on the Aberdeen University website for more details!





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