Taught at our Queen's Park Campus, this course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding that can make a positive difference in the real business world.
The effective marketing of an organisation’s products and services is critical to its success. This marketing pathway aims to help you develop your skills, knowledge and competencies in international marketing management and marketing communications. We will support your development as an informed and valuable marketing manager and prepare you for roles in marketing management.
Why Study Marketing Management with us?
Our course will help you to achieve your management aspirations by being relevant to the modern work environment. We combine academic study with workplace application, so you will get lots of opportunities to understand how to manage, and make management decisions, in the real world.
Extensive use of case studies will give you the chance to develop valuable skills and understanding that will provide you with a strategic appreciation of the many facets of management. Our tutors encourage discussion in class, so that you can gradually learn to form, express and defend your own opinions.
Modules have been carefully designed to provide you with a relevant set of skills, knowledge and understanding that will enable you to perform successfully, and this course has the potential to off er you a springboard to a new career.
What will I learn?
Our modules provide insights into industry thinking, marketing products and services in a domestic and international environment. Modules focus on concepts such as marketing communications, brand management, and international and digital marketing. You will be able to create effective marketing strategies and communication plans that enable performance optimisation at work.
How will I be taught?
You will learn by attending regular, scheduled sessions, which could be lectures, project work, presentations, discussions or case studies, as well as one-to-one sessions with your tutors.
The course includes six taught modules plus the Management Research Project.
How will I be assessed?
Assessment of your learning could be through written assignments, in-class tests, examinations or presentations, as well as completion of an individual management report.