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This is a career entry specialist master's degree for students with no previous qualifications or work experience in marketing. If you have previous marketing qualifications or experience you should consider our Strategic & Digital Marketing MSc

Many applicants use this as a career entry, or career change, course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture.

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Core modules

  • Marketing Theory and Practice - an introduction to the key areas of marketing, building the foundation for further study – this module guides you through the fundamentals of marketing and examines how they are applied in practice.
  • Managing Advertising and Communications - provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
  • Marketing Research in Practice - shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information.
  • Accounting for Managers – provides an overview of accounting and finance issues. You will look at company accounts from both the shareholder and the company perspectives.
  • Strategic Customer Engagement - New to 2018
  • Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project.

You will choose one further elective modules. The following are typical of the elective modules offered:

During the final semester you will complete a:

Dissertation: provides an invaluable opportunity to work in depth on a particular aspect of an international business and entrepreneurship topic of your choice. The topics of the dissertation are chosen in line with your interests and preferences, but mainly look at application of management theory to small firms.

OR

Business Research Project (BRP): is an individual enterprise consultancy project that serves as a commercially and employability relevant experience. The BRP is a live project where you gain a guaranteed business consultancy experience and are able to use your learned skills to make a genuine impact and benefit for a company.

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions.

Full-time option

For the full time option you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Part-time option

For the part time option you should be prepared to devote approximately 19 hours a week to your studies. You will typically have up to 7 hours contact hours of teaching most weeks. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a surgery hour each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Once you have completed all the taught modules, you will then undertake independent research for your dissertation (or In-company project), and should typically allow around 19 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Accreditations

This is one of a small number of marketing courses in the UK that are accredited by the Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, an enhanced qualification that is sought after by employers.

In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. These additional professional qualifications make you more marketable by distinguishing you from other candidates and form another important step in your career development.

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.


Visit the Marketing Management MSc page on the De Montfort University website for more details!

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