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This is a career entry specialist master's degree for students with no previous qualifications or work experience in marketing. If you have previous marketing qualifications or experience you should consider our Strategic & Digital Marketing MSc.
Many applicants use this as a career entry, or career change, course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture.
This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.
Other key themes of the programme include: insight management, innovation and
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Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.
No previous experience in marketing is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.
Applications from mature students with significant business experience will be considered on an individual basis.
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