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Course content

About the course

This is a one-year full-time specialist master’s degree for those with little or no previous work experience or qualifications in marketing. Many applicants use this as a career entry, or career change, course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture.
•Boost your employability potential
More than 96% of our graduate students are in further education or full-time employment six months after completing their course (DLHE 2015/16)
•Learn about the latest developments in marketing
Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications
•Design your course
Tailor the course to your career aspirations by choosing from a range of modules
•Personal and professional development
You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework

Teaching and assessment

Modules include formal lectures, tutorials, workshops and interactive sessions..

Graduate careers

Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

Visit the Marketing Management MSc page on the De Montfort University website for more details!

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