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This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making – in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing will help you achieve an organisation’s short-term objectives and long-term goals.

You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

Study information

You will study the following modules

  • Marketing Management in Action
  • Buyer Behaviour and Ethics
  • Contemporary Global Marketing Practice
  • Interactive Integrated Marketing Communications and Digital Marketing
  • Advanced Relationship Marketing
  • Marketing Analytics

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

* All modules are subject to availability.

Future prospects

This programme prepares you for a career as a marketing manager.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.


Visit the Marketing Management (MSc) page on the University of Hull website for more details!

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