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Course content

How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?

Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations. It combines advertising glamour with research-oriented analytical skills and strategic decision making.

This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society.

You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study.

Topics may include:
-Key marketing principles
-Strategic brand communication
-Consumer behaviour
-Digital marketing

MSc Marketing Management is taught at Essex Business School, judged a top 20 UK business school by the Chartered Association of Business Schools. More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research excellence (REF 2014). We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries.

This course is also available to study part-time and you may be eligible for a range of scholarships and discounts, including those for international students. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

Our expert staff have world-class research reputations. They have written about, or worked in, a wide range of organisations and this experience is incorporated into your learning experience.

We’re recognised for being at the forefront of research in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.

Our work is informed by a broad range of social science theories and concepts, much of it addressing the important issues currently being faced by marketers, commercial businesses, public sector bodies and not-for-profit organisations.

Specialist facilities

You study this course at our Colchester Campus, home to our landmark Essex Business School building - the first zero carbon business school building in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

You experience a stunning new work environment and excellent facilities:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-Light and spacious lecture theatres
-Study pods and innovation booths for group working
-Networking opportunities with visiting businesses
-C café with an adjacent sun terrace
-Study skills workshops and tailored support

Your future

Our courses are designed to foster the business leaders of the future who, through creativity, innovation and ethical awareness, will be able to meet the many challenges that the international business world continues to present.

Our graduates work for a wide range of employers in a host of occupations, including financial analysis, management, public administration and accountancy. Many also take their knowledge and experience of the course and pursue their own entrepreneurial activities and new ventures.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see some of the organisations our alumni work for.

Our employability team work with the University’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Research Portfolio
-Management: Principles and Practices
-Foundations of Management and Marketing
-Consumer Behaviour
-Strategic Brand Communication
-Marketing: Principles and Practices
-Advanced Study Skills
-Digital Marketing (optional)
-Corporate Marketing Strategy (optional)

Visit the Marketing Management - MSc page on the University of Essex website for more details!

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