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Full time & Part time September, January MSc Full-time: 1 year, Part-time: 2-3 years

About the course

  • Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context
  • Put what you learn into practice by working on real projects for real businesses to help shape their future success
  • Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects
  • Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing
  • Learn alongside students from around the world, so you’ll benefit from sharing global business experiences. 

This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios.

Read more about this course

Entry Requirements

A degree of at least a 2:2, or equivalent

If your first language is not English you will need a proficiency in English (IELTS 6.5)

 Course Content

Where is University of Derby


Student Profile(s)

Gavin Cooper

After 4 years as Manager at a busy public house I was ready for a new challenge.

I chose to study the BA (Hons) Marketing Management as I wanted something vocational and a course that would develop some of the skills I’d already learnt in the workplace. Marketing also embraced my interest in sales, advertising and people and product management.

I graduated with a first class and then applied for the Masters in Marketing as I felt this would take my marketing knowledge to the next level, and the management element of the course would equip me with valuable skills for my future career.

The course has indeed proved challenging, however, I’ve enjoyed developing my marketing skills, in particular the emphasis on psychology and creativity. I’ve had to learn quantitative techniques and study less familiar subjects, including Accounting, Statistics, Human Resources and Operations Management. I’ve developed new abilities in communication, leadership and time management, and have become more efficient as part of a team and as an individual.

The modules on the masters have encompassed a diverse range of challenges, and have been interesting, engaging and fun.

The highlights of the course have been numerous, the most significant being the residential at Scalford Hall and my appointment as student academic representative.

The tasks at the residential were both varied and challenging, and provided a useful vehicle to implement theories of management and communication in practice. The social aspect was also enjoyable. I was able to bond with my fellow students, and the food and service provided were excellent!

I’ve felt privileged to have the opportunity to meet people from a diversity of national backgrounds during my year of study. This multinational element has also provided valuable insight in discussion of business practices across national boundaries.

My ambition is to be a marketing manager, and I’m particularly intrigued by advertising and consumer buyer behaviour. The Masters in Marketing course will help me in this ambition as it provides me with a holistic range of managerial skills, as well as the masters qualification. I’m relishing a return to the workplace for what will hopefully be a successful and prosperous career.

I’d recommend studying a masters degree at Derby to anyone who relishes a challenge, and wants to embrace cultural and national diversity in a friendly and exciting atmosphere. I’ve truly enjoyed it!

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