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University of Leeds Featured Masters Courses
  • Explore consumer decision-making, marketing communications, branding and customer satisfaction – all within a global context
  • Put what you learn into practice by working on real projects for real businesses to help shape their future success
  • Take the opportunity to join a local company on a marketing internship, deepening your professional insights and improving your career prospects
  • Draw inspiration from an MSc Marketing Management teaching team with extensive marketing experience, including researchers who are breaking new ground in market sensing
  • Learn alongside students from around the world, so you’ll benefit from sharing global business experiences. 

This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios.

Take your knowledge to a strategic level

Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc.

Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations.

Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too.

We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding. The programme includes a residential course in leadership which will help equip you for senior roles.

Influential partnerships

Our MSc Marketing Management is designed and delivered in collaboration with highly respected companies and organisations operating at local, national and international levels. The partnerships span many areas from retail to the not-for-profit sector.

You’ll meet industry experts from our thriving professional and business networks, many of whom contribute thought-provoking guest lectures and masterclasses. You’ll hear first hand what happens at the sharp end of the marketing business across vastly different organisational cultures.

You can also extend your professional contacts through networking at showcase events such as prestige conferences and meetings of the University’s own Network of Entrepreneurs. Our annual Marketing 2020 programme – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession.

Our graduates regularly return to take part in these events and share their career experiences. Their feedback also helps shape the continuing development of the course.

Put your learning into action

We give you every opportunity to apply latest marketing concepts and theories to real-world business scenarios. Internships, company visits and mini-projects are a cornerstone of this course and most modules use real businesses as case studies.

You’ll gain vital experience by working in a team of marketing consultants for our partner companies. Recent projects have seen our students developing branding ideas for Haddon Hall; creating a marketing strategy for the English Wine Project; advising supply chain compliance firm Altius on new markets in Europe and beyond; and undertaking customer research for the Derwent Rural Counselling Service to help raise greater awareness of its work.

The internship opportunities on offer are equally wide-ranging. Our students have worked with organisations as diverse as an eating disorder charity and the British Occupational Hygiene Society.

Attuned to latest industry thinking

Our teaching team has extensive experience in marketing for a broad spectrum of organisations and an excellent network of contacts. They also draw on the influential market sensing research underway at the University, giving you access to the latest thinking in areas such as customer behaviour, marketing strategy, branding, communications, social media management, internal marketing and customer relationship management.

We pride ourselves on delivering a challenging but fun learning environment to set you on your way to career success. Feedback shows that our current and former students particularly value the support they receive from our approachable and inspirational tutors.

Pursue your specialist interests

The culmination of the MSc Marketing Management is your Independent Study where you select a sector or aspect of marketing which reflects your professional interests and career ambitions.

This is your chance to conduct in-depth research, using critical thinking, investigative and problem-solving skills which will serve you well in your future career. You’ll ask searching questions, review literature, undertake research, draw conclusions and make recommendations.

The range of topics covered is vast. Among recent examples, our students have investigated how SMEs accept and use social media; how consumers become ‘fans’; effective marketing communications for the charity sector; differentiation in women’s magazines leading to a new typology of consumers; social media strategies for reaching international students; and the impact of marketing messages from organisations offering weight-loss services.

How you will learn

Each module is studied on campus through a blend of lectures, seminars, tutorials and self-study. Modules are supported with elearning materials via our electronic platform ‘Blackboard’ as well as text-based resources.

You’ll receive high quality support from academic staff throughout the MSc Marketing Management programme, going far beyond the contact you have in lectures and seminars. We remain accessible to our students via email, phone and office visits. Your learning will also be enriched by the exchange of ideas and experiences with your peer group of students.

How you are assessed

All assessment is rooted in professional practice, demonstrating the link between academic theory and marketing in the real world.

Types of assessment range from reports, online tests and presentations – in person and on video – to mood boards, posters and infographics. Assessments are practical and creative, developing your skills as a marketer and as a manager.


Visit the Marketing Management (MSc) page on the University of Derby website for more details!

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