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Course content

MSc Marketing Management is specifically designed for those with little, if any, work experience since graduation, and who are seeking to engage in postgraduate study prior to commencing a professional or managerial career in the field of marketing management.

The course aims to provide a rigorous postgraduate business and management education leading to the award of a Master’s degree, and hopefully to a successful career. Over an intensive 12 month period, this challenging course will develop your ability to operate effectively in a demanding business environment. It will give you an edge in the increasingly competitive graduate-level job market and will go a long way to setting you on the right road to a successful business career.


The programme reflects the University’s commitment to Active Education and involves you in a challenging and participative range of learning processes right from day one. With a busy induction week involving you in meeting with the staff team and your fellow students, exploring the learning resources available to you in the University and engaging in social activities, the Programme expects you to discuss and debate the key issues, both in marketing and in the broader world of business.

There will be many opportunities to examine what is actually happening in the business world around you as you progress through the programme. Where possible we work on real business problems, around which your assignments may be built.

Whilst each module has its own particular flavour and approach, all modules within the programme operate within a number of general principles. Namely, each will use an approach designed to support and sustain the acquisition, analysis and consideration of Marketing Management concepts and theories through lectures and seminars; the application of such concepts and theories to personal and organisational settings through case studies and projects; the analysis of live issues and problems using up-to-date materials from the media and research studies, and finally, to learn from the experiences of the students on the Programme itself, who will undoubtedly come from a wide range of countries and cultures.

During all semesters, you will also work closely with various staff members to plan and undertake your MSc Dissertation. Probably the major achievement for all Master’s degree graduates, it represents a unique opportunity to study a subject or issue related to marketing management in great depth, and one that is really relevant and of interest to you and hopefully your future career. Many students gain valuable contacts with businesses through their dissertation and even the occasional job offer!

Within each module the assessment methods are designed to contribute to your continuing development - giving feedback on a regular basis, identifying opportunities for improvement, and providing periodic evaluations of progress.


Throughout the course you will develop your critical evaluation skills, be involved in problem solving activities through active learning methods, and develop interpersonal and technical skills appropriate to the professional status of a marketing manager.

This intensive 12-month programme offers you a range of key benefits, each of which will contribute to your development into an effective professional or manager working in a Marketing Management context:
-Apply the latest thinking on Marketing Management to the analysis of the key problems being experienced by the world’s major businesses
-Analyse the contemporary communications mix, new domains of social influence and the role of brands in the worlds of bricks and clicks
-Possess a thorough understanding of marketing principles and practice, strategic and international marketing management issues, of importance to marketing practitioners
-Possess a thorough understanding of the techniques of evaluating markets, and screening markets against devised criteria for entry.
-Develop the research and study skills necessary to tackle marketing management problems, issues and learning
-Undertake your own postgraduate research work into a topic within the field of Marketing Management that has interest and relevance to your future career

Visit the Marketing Management - MSc page on the University of Central Lancashire website for more details!




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