Marketing Management MSc at University of Groningen on FindAMasters.com

Full time February, September MSc 1 year full time

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FindAMasters summary

Are you interested in mastering the art of marketing and building strong customer relationships? Look no further than the Marketing Management MSc programme at the University of Groningen. With a top-ranked Marketing Department in Europe, this research-based programme offers a comprehensive understanding of marketing strategies and methods. You'll delve into specific areas such as branding, customer management, marketing communications, and more. Plus, you'll have the opportunity to study abroad or even pursue a double degree in Groningen and Shanghai. With a degree from this internationally accredited programme, you'll be well-equipped for exciting career opportunities as a Marketing Manager, Brand/Product Manager, or Marketing Strategy Consultant.

About the course

How to generate and use customer insights and create sustainable customer relationships?

It is important for marketing professionals to learn how to build strong brands and understand the customers’ needs and the underlying psychological processes in decision-making.

In MSc Marketing - Marketing Management profile, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses.

Entry Requirements

To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.

You can find the rest of the entry requirements on the institution website View Website

Fees

Please see the university website for further information on fees for this course.

Marketing Management MSc

University of Groningen Economics and Business

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Marketing Management MSc

University of Groningen Economics and Business

FindAMasters summary

About the course

Entry Requirements

Fees

Register your interest for this programme

It looks like you alredy have a FindAMasters Account

What would you like more information about? Optional

Which subjects are you interested in studying?

Which age group are you? Optional

Please correct the errors indicated below to send your enquiry

Where will I study?

University of Groningen

Where is University of Groningen

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