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Course content

The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.

This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.

WHY CHOOSE THIS COURSE?

Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation.

Teaching is student focused and participative, giving students the opportunity to ask questions and gain immediate feedback.

WHAT WILL I LEARN?

Your study would include

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