The Marketing Management MA aims to introduce a broader range of contemporary issues in marketing. It encourages creative problem solving and the development of flexible approaches to key marketing issues.
This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments. You will also be able to adapt to changing market conditions and excel in teamwork and leadership.
WHY CHOOSE THIS COURSE?
Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation.
Teaching is student focused and participative, giving students the opportunity to ask questions and gain immediate feedback.
WHAT WILL I LEARN?
Your study would include material on: -Strategic promotional planning -New initiatives in Marketing for the 21st century -Branding and brand strategies -New approaches to marketing theory, -Service issues in a changing commercial environment
The module option in the second semester offer students the option to select from a range of topics, including e-marketing and services marketing.
HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?
The Marketing Management MA course is suited to graduates seeking career development and opportunities in managerial marketing positions which include strategic and operational marketing responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development, working with the leading organisations worldwide such as Airbus, Millward Brown, Silverstone and many others.
Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.
With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).
As part of the Marketing Management MA degree students have the option of enrolling on the internship programme.
This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.
Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.
Students must successfully meet the following assessment criteria: -Academic: successfully complete all Semester 1 modules including research methods at the first attempt; -CV shortlisting: submit a CV, which will be used for competitive short listing by the internship panel; -Presentation: prepare and successfully deliver a formal presentation; -Interview: interview with the university internship panel.
After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.
GLOBAL LEADERS PROGRAMME
To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.
The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.
Tick this if you’d like to know more about fees for this course or university– including information for part-time, distance-learning or international students. Why not use the message box below to tell the university which specific fees you’d like to know more about or to ask about funding opportunities?
Tick this if you have questions about getting admitted to courses at this university, including queries about eligible undergraduate degree subjects or academic entry tests.
Why not use the message box below to tell the university about your existing qualifications and experience?
Tick this is you have questions about studying in a foreign language at this university.
Why not use the message box below to tell the university about your language proficiency or ask if it accepts specific test scores?
Tick this if you’d like to know more about the application process at this university, including the material you will need to provide and the deadline for submissions.
Why not use the message box below to ask more specific questions, such as requirements for international students?
Tick this if you have a more specific enquiry, or if you would just like more general information (such as a prospectus). Use the message box below to let the university know how it can help you.
Including a specific message makes it easier for universities to help you with your enquiry and application. You can ask about information for international applicants, scholarships, student accommodation or anything else you’d like to know about the course.
* required field
Please correct the errors indicated below to send your enquiry