Marketing Management for Events, Hospitality and Tourism MA / PGDip

University College Birmingham Postgraduate Courses

Full time & Part time February, September PGDip, MA 1 year full time, 2 years part time, up to 6 months placement (optional)

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Business & Management Finance Financial Management Hospitality, Leisure, Sport, Tourism & Transport - Event Management Marketing - International Marketing Marketing - Market Research Marketing - Promotion & Advertising Marketing - Sales Management Strategic Management Birmingham United Kingdom On Campus

About the course

Do you want to work in hospitality, tourism or events? Are you fascinated by the power of marketing? Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major

Entry Requirements

MA Marketing Management for Events, Hospitality and Tourism – A grade classification of 2:2 is required, or international equivalent.
PGDip Marketing Management for Events, Hospitality and Tourism – A grade classification of third-class is required, or international equivalent.
A subject-related UK or International honours degree from a recognised institution.

Fees

Please see the university website for further information on fees for this course.

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Student Profile(s)

Adam Tumelty

My career began whilst I was a student. Through UCB I was able to work at Walt Disney World Resort in Orlando, Florida over the summer breaks. I then submitted an application for the graduate scheme at Disney. After graduation I flew back out to Orlando, where I joined their cruise ships sailing on the Disney Dream, I was soon promoted to Clearance Officer and many of the challenges I encountered in this role were overcome by using the skills I had gained whilst studying at University College Birmingham.

After completing my graduate program with Disney, I returned home and joined the UK's largest international airline, I'm on a fast track development program aimed to equip me with the right skills and knowledge to progress in to a management role. I'm currently working as cabin crew which I'm loving, I get to fly all over the world and experience some amazing places often for weeks at a time (in fact as I write this I am by the pool of a 5* hotel in Singapore) next month my work will take me to Rio, Cape Town, Chicago, Kenya and South Korea. I'm taken care of incredibly well by the company we are always accommodated in some amazing hotels and our welfare is given priority at all times. Furthermore I'm impressed with their recognition of the importance of education and actively work to promote or fast track those with a university background.

I chose UCB because it had exactly the courses I wanted and the city centre location is good. During my undergraduate degree I helped the University's marketing team and also had the opportunity to work on a consultancy project with Ikea, giving me excellent experience to use in job interviews.
I now fully appreciate a degree is simply more than a standalone subject that confines one to a single industry, a degree is a life experience that gives you a significant bi lateral advantage in any industry. During your university tenure your way of thinking is challenged and consequently developed, your ability to problem solve is refined, socially you grow and develop a natural level of confidence, the ability to balance organisational objectives with personal needs is enhanced and Life-long skills are instilled in their abundance.

Scholarships

These scholarships are open to applicants from any country. Applicants must demonstrate excellence in academic achievement.
The award of an Academic Excellence Scholarship is subject to any necessary visa clearance by the UK immigration authorities. An offer of an Academic Excellence Scholarship will be made to successful applicants and this offer may be used where necessary as evidence to the UK authorities of certain costs being met. However if a visa is not permitted the Scholarship will be withdrawn and there is no automatic reconsideration at any future point.

Value of Scholarship(s)

Up to £1000 off the cost of tuition fees, for one year only

Eligibility

Applicants must have accepted an offer of a place on a full-time taught programme at UCB and the chosen programme should be of at least one year's duration and normally lead to an academic award at Higher Education level. Applicants must not previously have been enrolled on the programme concerned, previously been enrolled on a FdA programme at the University in the same subject area (if entering the final year of a first degree programme) or have previously received a scholarship from the University.

Application Procedure

Applicants must complete the standard application form. Ensure that the category of scholarship/fee waiver applied for is clearly noted and provide full documentary evidence of academic excellence with the application. Evidence of Academic Excellence may include outstanding achievements in study (substantially in excess of that normally expected of students), support for an institution (for example through outstanding levels of commitment to supporting or working with fellow students) or the completion of a highly regarded research activity.

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