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Marketing Management for Events, Hospitality and Tourism MA / PGDip

University College Birmingham Postgraduate Courses

Full time & Part time September, January MA, PgDip, PgCert (MA: 1.5yrs ft, 2.5yrs pt) (PgDip: 1yr ft, 2yrs pt) (PgCert: 0.5 ft, 1yr pt)

About the course

If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed. 

The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment. 

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and

Read more about this course

Entry Requirements

Academic: You will require a relevant undergraduate degree (or equivalent) from a recognised institution (if your degree is not related to Marketing Management for Events, Hospitality and Tourism, please contact ).

Work-based: We also consider applicants who are currently in work and wish to apply to UCB. To apply, you must have 5 years of relevant managerial work experience, demonstrating in depth knowledge of the sector of interest. A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will be scheduled prior to a place being offered.

For further information contact .

Course Content

Where is University College Birmingham


Student Profile(s)

Adam Tumelty

My career began whilst I was a student. Through UCB I was able to work at Walt Disney World Resort in Orlando, Florida over the summer breaks. I then submitted an application for the graduate scheme at Disney. After graduation I flew back out to Orlando, where I joined their cruise ships sailing on the Disney Dream, I was soon promoted to Clearance Officer and many of the challenges I encountered in this role were overcome by using the skills I had gained whilst studying at University College Birmingham.

After completing my graduate program with Disney, I returned home and joined the UK's largest international airline, I'm on a fast track development program aimed to equip me with the right skills and knowledge to progress in to a management role. I'm currently working as cabin crew which I'm loving, I get to fly all over the world and experience some amazing places often for weeks at a time (in fact as I write this I am by the pool of a 5* hotel in Singapore) next month my work will take me to Rio, Cape Town, Chicago, Kenya and South Korea. I'm taken care of incredibly well by the company we are always accommodated in some amazing hotels and our welfare is given priority at all times. Furthermore I'm impressed with their recognition of the importance of education and actively work to promote or fast track those with a university background.

I chose UCB because it had exactly the courses I wanted and the city centre location is good. During my undergraduate degree I helped the University's marketing team and also had the opportunity to work on a consultancy project with Ikea, giving me excellent experience to use in job interviews.
I now fully appreciate a degree is simply more than a standalone subject that confines one to a single industry, a degree is a life experience that gives you a significant bi lateral advantage in any industry. During your university tenure your way of thinking is challenged and consequently developed, your ability to problem solve is refined, socially you grow and develop a natural level of confidence, the ability to balance organisational objectives with personal needs is enhanced and Life-long skills are instilled in their abundance.


Academic Excellence Scholarship

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