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Marketing Management for Events, Hospitality and Tourism MA / PG Diploma


Course Description

Course overview

If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing your effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

The UCB Business School has an affiliation with the Academy of Marketing and the Chartered Institute of Marketing (CIM). You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Why should I choose this course?

You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
You will learn advanced business functions in marketing management and how to apply them to the industry.
You will work with real clients, helping to develop marketing plans and strategies in order develop your industry experience.
You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Teaching and assessment

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience.

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements

Marketing Management for Events, Hospitality and Tourism MAA good honours degree or equivalent from a recognised institution. Marketing Management for Events, Hospitality and Tourism PGDipA degree or equivalent qualification from a recognised institution or at least five years’ management experience. UCB’s standard English language requirement for postgraduate study will apply (IELTS 6.0 or equivalent)

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Recipient: University College Birmingham

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