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Course content

MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree.

The course aims to extend the understanding and competence gained via professional qualifications, and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.

Full-time route (12 months)
All UK/EU students can choose to complete the course in full-time or part-time mode. International students will need to study full time and complete the whole course in two semesters (due to visa requirements).

Part-time route (24 months)
UK/ EU home students are also able to take the part-time route, which will enable two or three units to be taken over two semesters.

Modules

To upgrade from the Diploma to Masters Degree eligible students are required to successfully complete two or three taught modules (Research Methods and one or two optional units from the existing portfolio), depending on their prior qualification(s). All modules are assessed by a mix of coursework and exams.The list of available optional modules are detailed below:

Optional Modules

Semester 1:

Research Methods (see note 1) (20 credits)
Integrated Marketing Communications (20 credits)
Cross Cultural Buyer Behaviour (20 credits)
Creative and Media Strategy (20 credits)
Finance and HR for Marketing (20 credits)
Strategies for International Market Entry (20 credits)
Marketing Communications (see note 2,3,4) (10 credits)

Semester 2:

International Brand Management (20 credits)
International Pricing and Performance (20 credits)
Research Methods (see note 1) (20 credits)
Integrated Marketing Communications (20 credits)
Marketing Communications (see note 3 and 4) (10 credits)
Digital and Social Media (10 credits)
Emerging Issues in Marketing Communications (10 credits)
International Marketing (10 credits)
Market Driven Marketing (10 credits)
Social Marketing Strategy (10 credits)
Global Operations and logistics (10 credits)

NOTES

*1. Research methods is a compulsory unit. You need to take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*2. IMC is an optional unit. You can only take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*3. Marketing Communications is an optional unit. You can only take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*4. If you are doing RM, plus 1 Option Unit then you will be accredited with prior learning for 10 credits. The APL will be the Marketing Communications unit.

*5. Please note that you can only do the credits you need. For example if you are doing RM, plus 1 Optional Unit plus dissertation your optional unit will need to be one 20-‐credit unit. If you are doing Research Methods, plus 2 optional units plus dissertation your optional units will need to be one 20 credit unit and one 10- credit option.

Accreditation

LSBU is accredited for its Dual Award programme by the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM)

Employability

The MSc Marketing Management Top Up is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Students who have undertaken the masters have found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

Visit the Marketing Management (CIM and IDM Top Up) - MSc page on the London South Bank University website for more details!

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