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Boost your career with a CIM-affiliated postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.

Overview

MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing.

This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

In addition, this course is offered with an optional 12-month work placement for an additional fee (24-month total course duration).

Why us?

Affiliated to the Chartered Institute of Marketing (CIM).

'World leading' research in Business, according to the latest Research Excellence Framework.

Engages with real-world practice for example, with industry competitions, real-life case studies, company visits and the guest speakers programme.

Course Structure

Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.

Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

Modules on this course include:

Core modules:

  • Markets and Marketing in the Digital Age (30 credits)
  • Managing Brands (30 credits)
  • MA Marketing Dissertation (60 credits)

Optional modules (choose two):

  • Social Media, Analytics and Digital Research (30 credits)
  • Contemporary Issues in Marketing (30 credits)
  • Digital Marketing (30 credits)
  • Consumer Research (30 credits)

12-month work placement (optional)

Facilities

You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Employment

When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.

Our Business graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.

The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.

Optional 12-month placement

The optional MA Marketing placement route is a 12-month taught course followed by a 12-month work placement, facilitated by the University.

Following the two semesters of teaching, you will have the opportunity to undertake a placement to utilise and demonstrate your skills and knowledge within a work environment.

The University will support you in securing a paid placement or work experience. Our dedicated faculty placements team is well-connected with regional and national employers and each year places candidates in roles including marketing, human resources, finance, operations and supply-chain positions. 

Securing a paid work placement is a competitive process and we will help you with the selection process from application to interview.

Our students have secured placements with companies including: Nissan, Caterpillar, Fujitsu, Network Rail and White Lodging Services, as well as small entrepreneurial firms in the public, private and not-for-profit sectors. 

Guest speakers

We invite business leaders into the University to share their experiences with students. Past speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.

Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.


Visit the Marketing - MA page on the University of Sunderland website for more details!

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