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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    See Course

  • Course Duration

    1 year full time

  • Course Type

    MA

  • Last Updated

    09 October 2018

Course content

This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics. 

On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, especially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential. 

  • Distinctive from traditional marketing programmes by focusing on marketing and consumer culture from critical and creative perspectives.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, marketing communications and marketing ethics.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.
  • International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
  • Innovative and rising Management School, moving up the rankings 11 places in just one year (Guardian University Guide in 2015) and Marketing ranked 4th(Complete University Guide 2017).

Course structure

Pre-course preparation

  • Foundations of Modern Management and Organisational Analysis

Core modules

  • Marketing - A Critical Introduction
  • Consumers and Brands
  • Dissertation Preparation and Research Methods
  • Dissertation

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Arts Marketing
  • Marketing, Environment and Society
  • Digital Media Marketing
  • Not-for-Profit and Public Sector Marketing
  • Services Marketing
  • Sports Marketing
  • Business to Business Marketing
  • Marketing Communications
  • Consumption, Markets and Cultures
  • Technology and Macromarketing

Teaching & assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Your future career

On graduating with a MA in marketing you will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of marketing in society. Our graduates are highly employable with the potential to move into variety of different marketing-related roles.

Graduates in recent years have been appointed into roles including Marketing Consultant at Viewpress TV, Sales Officer at Standard Chartered, Category Analyst at Kantar World Panel UK, Research Assistant at Maritz Research Europe and Private Banker at ICICI Bank.

“My degree from Royal Holloway helped me get this role at Microsoft, thanks to the valuable insights into the digital Marketing world I gained, it also taught me how to team work in an international environment. An experience I can only highly recommend to prospective Marketing students.” Vera Hoelscher. Sales Solutsion Specialst at Microsoft (MA Marketing, 2010)


Visit the Marketing - MA page on the Royal Holloway, University of London website for more details!

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