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Course content

A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Our academics have expertise in cutting edge consumer and culture industry research and is best suited to students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes.

This course will:
- provide you with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities.

- develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture

See the website https://www.royalholloway.ac.uk/management/coursefinder/mamarketing.aspx

Why choose this course?

- the course is at the cutting edge of contemporary marketing and has a distinctive quality in matters relating to consumer culture and critical perspectives.

- with the option to take elective units in areas such as Arts or Sports Marketing, Digital Media Marketing, and Marketing Ethics, the course offers the opportunity to learn more about specialised topics.

- the Marketing Group has an international profile and regularly hosts visits by leading international marketing academics.

- the course hosts a ‘Marketing Camp’, where leading international scholars present their research to faculty and students.

- our academic marketing cohort is the largest in the University of London, with 10 members.

Department research and industry highlights

- ESRC project - Branded Consumption and Social Identification: Young People and Alcohol

- ESRCSeminar Series Award for Motherhoods, Markets and Consumption 2009-2010

On completion of the course graduates will have:

- developed a systematic understanding of marketing practice together with a critical awareness of current issues at the forefront of marketing in society

- evaluated critically the relevant academic literature

- evaluated research methodologies and undertaken research into marketing in society

- developed a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices

- acquired a range of conceptual, technical and personal skills

- developed an understanding of the use and value of the case study method.


Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different marketing-related areas, including:
- Sales Officer at Standard Chartered
- Category Analyst at Kantar World Panel UK
- Research Assistant at Maritz Research Europe
- Private Banker at ICICI Bank
- Marketing Consultant at Viewpress TV

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

Visit the Marketing (MA) page on the Royal Holloway, University of London website for more details!





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Recipient: Royal Holloway, University of London

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