Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.
As more consumer markets emerge, companies are increasingly interested in marketing their products around the world. If you want to be a part of one of these exciting ventures, this is the course for you.
On the course, you will:
• Examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges· • Develop your knowledge of both the theory and practice of marketing at an advanced level • Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy
The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.
All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).
This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.
In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.
All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.
Moving to Masters Critical Developments in Marketing Theory and Practice Marketing Planning and Strategy Marketing Research I: Quantitative Methods Marketing Research II: Qualitative Methods International Marketing Dissertation
Branding and Communications Social Marketing Behavioural Economics Digital Marketing New Product Development
This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.
CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.
Membership benefits include:
• The Marketer – the members' magazine • Studying Member e-news • Learning Zone website – study resources • Marketing library and online archive resources
Professional Certificate in Marketing
The course consists of four units, two of which will be exempted:
Marketing Essentials (exempt) Marketing Information and Research (exempt) Assessing the Marketing Environment Stakeholder Marketing
Professional Diploma in Marketing
The course consists of four units, two of which will be exempted:
Marketing Planning Process (exempt) Delivering Customer Value through Marketing (exempt) Managing Marketing Project Management in Marketing
Diploma in Digital Marketing
This course consists of three units, one of which will be exempted:
Marketing and Consumer Behaviour (exempt) Digital Marketing Essentials Digital Marketing Planning
International Study Exchange
Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.
You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.
Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.
Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.
You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.
Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.
Careers and employability
A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.
The course has been designed for people wanting a successful and rewarding career in sectors such as:
• advertising • branding • communications • creative and design • digital marketing • direct marketing • event management • market research • marketing (general) • media • product marketing • public relations • sales
The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.
Careers Advice and Support:
As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.
Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.