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To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations. You also need to focus on financial and market performance. Marketing Innovation at Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.
This is a cutting-edge programme that helps you hone a
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Normally a first or second-class Honours degree or professional experience in the area of study. The MSc in Marketing Innovation attracts a diverse range of applicants, including recent business and non-business graduates who wish to pursue a career as a marketer; graduates from engineering/technical backgrounds who wish to develop crucial commercialisation skills; multi-disciplinary graduates who wish to set up their own business and require essential creative and analytical skills to successfully commercialise their business idea.
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